Connected Vehicle Marketing Support Intern

3 days ago

Oakville, Canada Ford Motor Company Full time

Ford Motor Company of Canada, Limited is a national manufacturer and distributor of automobiles and automotive service parts headquartered in Oakville, Ontario and is an integral part of the international Ford Motor Company organization.

Ford was built on the belief that freedom and movement drive human progress. As we look to the future and the changing needs of society, we are committed to becoming the world’s most trusted mobility company - delivering smart vehicles for a smart world. Join our team as we create tomorrow We believe in putting people first, working together, and facing challenges head-on.

If you have the drive and want the excitement of a challenging internship, please submit your resume and transcripts no later than Tuesday, November 22 at 11:59 PM.

Work Location: Oakville

Work Model: Hybrid

BASIC QUALIFICATIONS:

- Undergraduate or Graduate degree (B.Comm, BBA, MBA or equivalent) in progress
- Applicants will be required to provide current transcripts
- Applicants are required to be returning to school in the Fall
- Proficient in Microsoft Excel, Word, PowerPoint

PREFERRED QUALIFICATIONS:

- Demonstrated communication, interpersonal, and analytical skills
- Ability to work independently and manage time effectively
- Ability to deliver assignments with a value-add mind-set
- Automotive work and previous work experience considered an asset

Ford of Canada is an Equal Opportunity Employer and is committed to a culturally diverse workforce. Accommodations for applicants with disabilities throughout the recruitment, selection and / or assessment processes, where needed, are available upon request. Please inform Human Resources of the nature of any accommodation(s) that you may require.

We thank all applicants for their interest, but only those selected for an interview will be contacted.

**REPONSIBILITIES COULD INCLUDE**:

- Understand the existing process by _experience _- collaborating with agencies, Canadian and U.S. business leads, legal, translation and deployment functions to delivery owner relevant content - right time, right place, right content
- Assess the existing process - using objective inputs and fact-based evaluation
- Recommend process improvements that can withstand the exponential growth and urgency requirements
- Develop a procedural document to support internal and agency stakeholders and to improve efficiency of effort and mitigate gaps during role transitions
- Develop an in-app Marketing messaging evaluation review process/cadence that supports learning and best practices for internal and agency stakeholders, leveraging an internal campaign dashboard.
- Support the evaluation and development of a holistic Connected Vehicle content plan that supports the connected vehicle ecosystem framework and ensures the feature-benefit value is told consistently across dealer and consumer facing platforms. Includes competitive assessment.
- Lead the MCRP (modular control review process) for Marketing Communications by independently testing, documenting and seeking leadership approval, effectively using a strong project plan and training resources to ensure corporate compliance.
- Act as a Field liaison to provide support for connected vehicle service plan and FordPass/Lincoln Way issues escalated outside of customer relationship infrastructure - this is an exception effort and is an opportunity help improve resources and best practices for dealers and owners

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