Kinesso - Campaign Manager, Search

5 months ago

Toronto, Canada IPG Mediabrands Full time

**Position Summary**

The role of the Campaign Manager, Search is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.

**Key Responsibilities**
- Support the Account Management team with insights to inform request for proposals (RFPs), decks, proposals and planning recommendations.
- Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.
- Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
- Develop in-depth knowledge of the digital media industry.
- Manage campaign set up and execution.
- Monitor creative calendars and campaign budgeting.
- Ensure consistency of ad specs/campaign objectives.
- Ability to facilitate tagging and successfully manage direct response campaigns. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
- Monitor the goals and key performance indicators (KPI's) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
- Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
- Assist with training Associates on tools and processes.
- Support Account Managers with sourcing proposals from media partners and liaising with speciality business units (SBUs) as required.
- Ensure invoice clearing and budget management.
- Oversee the administration and maintenance of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

**Desired Skills & Experience**
- Associate level of experience in paid search media campaigns.
- Full understanding of the roles of various digital channels.
- Understanding trafficking and website tagging processes an asset.
- Passion for data, emerging media and technology. Professional learning agility, with a passion for continuous development.
- Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with professional attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
- Tools to discuss with Leader during intake session to evaluate need: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.).

**What's in it for you?**
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

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