Marketing and Content Specialist

3 days ago

Mississauga, Canada BISSELL Homecare Full time

Overview:
**Responsibilities**:
**Marketing Support**:

- Assists, implements, executes, and manages new product launches and maintain existing product lines.
- Support marketing activities in the commercialization of secondary or derivative products including all Windchill processes with oversight of Canadian packaging, art direction, photography direction, copy development and claims process.
- Oversight and maintenance of Product Obsolescence forms, Product Request forms, Inserts, etc. Oversee the development of sales materials/sell sheets/ POP assets and any other additional promotional tools.
- Supports development of appropriate merchandising, packaging, advertising, and promotional programs, with the assistance of Sales & Marketing resources. Work with external vendors to Canadianize user guides for new products, maintain/update for existing products.
- Work directly with Sales to manage requests as they relate to customer meetings and requests. Ensure sales and internal presentations have current, up to date information. Coordinate product/samples/cartons for sales meetings and internal/customer presentations.
- Oversee Trade Show direction - execute to strategy including products, graphics, create product demonstrations, and participate as required (set up, tear down, Product Knowledge, demos).
- Works closely with other team members of the product business unit team and other support groups to meet timelines and budget objectives. Keeps leadership informed of key issues.

**Content Management Support**:

- Responsible for leading digital content execution and managing ongoing site experience touchpoints across multiple touch points.
- Plays a vital role in assisting with various tasks to ensure smooth execution of content-related activities.
- Team Lead on New Item Set Up & Catalog Mgmt. Responsibilities include managing all online sku submission requirements, uploading all detail page/content formats.
- Manage new product tracker with internal teams to ensure launch deliverable timelines meet/exceed expectations.
- Assist marketing with enhanced content and media asset development/optimization - regularly share out metrics on performance, engagement, competitive content trends, etc.
- Audit and update product detail pages on an ongoing basis.
- Assist with ad-hoc content support requests for specific retail events.
- Is available for Marketing and Sales projects as needed.
- May be required to perform other duties as assigned.

Qualifications:
**Required Core Competencies**:

- Functional/Technical Expertise
- Global Business Acumen
- Self-Management
- Learning Versatility
- Delivers Results
- Judgment and Decision Making
- Managerial Courage
- Continuous Improvement

**Required Experience / Education**:

- Degree minimum: Bachelor’s degree
- Specific concentration: Marketing or Digital Marketing
- Experience level: 2 - 4 years in a Marketing or Digital role
- Experience participating cross-functional teams

**Specialized Training / Education Preferred**:

- MBA

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