Category and Shopper Insights Manager

2 weeks ago

Mississauga, Canada Church & Dwight Full time

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Position: Category and Shopper Insights Manager

Reports to: Category Management and Shopper Insights Leader

Overview: This role is an expert on the category, competitive, consumer and the retailer landscape for key brands in our business portfolio. This role leverages data as a competitive advantage to enable strategic and sales planning, leverage consumer and customer insights and enable execution. This role has a balance between the short and long term. This role will utilize advanced analytical capabilities, market research and insights, and executional tools to elevate our influence with both internal and external customers. The Category & Shopper Insights Manager will work with brand teams, customer strategic planning, key sales teams, and retailers to develop, lead, and communicate fact-based analysis and insights in their respective category (s) to help drive C&D and category topline sales objectives.

Key responsibilities:
1) Planning: Leverage customer and consumer insight to proactively plan both internally and externally
- Develops deep understanding of category, shopper insight, competitive and retailer landscape to inform future marketing initiatives and sales planning
- Lead the thinking on assortment and planogram recommendations to help identify and drive strategic sales opportunities and customer growth objectives
- Uncover business insights and sales opportunities that will accelerate retail growth

2) Insights: Leverage data to drive insights into specific action with simplified & strong story telling
- Advanced utilization of Tools and Insights to create insights: Nielsen and customer POS, Loyalty Card, Panel, Shopper insights, Assortment, and POG tools
- Monitor competitive activity and recommend solutions to meet/counter competitive threats to business
- Provides industry, consumer and customer trends to develop strategic action plans
- Effectively communicates category management insights within internal C&D organization

3) Execution: Leverage data to close the sale with retailers and to enable execution of plans
- Serves as a trusted advisor to key customers for product assortment, placement, pricing, promotion and category strategies
- Leverages industry, consumer and customer trends to secure buy in to strategic action plans
- Actively leads and participates in preparation of line reviews and re-occurring Customer Category reviews, regular monthly updates, JBP plans, and Top to Top meetings

The Category & Shopper Insights Manager role will be evaluated on the following KPIs:

- Execution of product assortment and shelving recommendations
- Increased distribution share growth or share of shelf growth
- Strong organizational reporting and consistent sharing of point of sale reality
- Successfully influencing internal planning via leveraging insights
- Demonstrated mastery of data tools and strong understanding of competitive/customer challenges facing priority brands
- A Bachelor’s degree in a business or analytics related discipline
- 5+ years of CPG industry experience is required
- 2+ years of Category Management experience required
- Nielsen data experience is required
- Advanced Analytical capabilities are required
- POG software (like JDA) understanding and proficiency is a plus
- Loyalty card experience is also a plus

Skills and Competencies
- Excellent communication, and creative problem-solving skills
- Ability to translate data to insights with purposeful story telling
- Strong leadership, presentation, and influencing skills
- Action Oriented
- Priority Setting
- Decision Quality
- Dealing with Ambiguity
- Technical & Analytic Skills
- Integrity and Trust
- Strong ability to collaborate with others

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