Business Analyst, Customer Insights
5 months ago
Company Description
SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else.
SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views. Approximately 80% of its audience is between the ages of 18 to 40. It is privately held and has achieved high double digit annual growth and profitability since its inception.
**Job Description**:
**Customer Insights (50%)**
- Establish an understanding of the e-Commerce Studio, including key data, and patterns to become a key thought partner to other business units
- Execute the measurement, analysis, and reporting of KPI’s related to Studio’s Art Direction, measuring the triggers, interactions, and subsequent impact of specific features or aspects of new artistic initiatives, including brand or category launches, and digital activations
- Create high-impact visualizations (e.g., Tableau dashboards); convert analysis and insights into key narratives at an Executive level
- Review and deep dive into customer journeys to gather and analyze customer data, including surveys, usage data, engagement, and other voice of the customer feedback to identify new business or optimization opportunities
**Experimentation (25%)**
- Partner closely with Art Direction Specialists to validate test hypotheses and measure results
- Review data anomalies and develop root cause analysis for performance in A/B tests
- Collaborate with the Product teams on features and data products (e.g., recommendation/sorting algorithms, aggregation layer)
**Design & Development - (25%)**
- Govern the roadmap of all ongoing improvements to data flows from key data sources to the central data mesh, processes, and tools, while keeping stakeholders informed
- Execute improvements to the reporting tools and platforms in place
- Research and review new analytical and reporting requirements in partnership with stakeholders to develop prototypes and operationalize analytical tooling
**Qualifications**:
- Bachelor’s degree in Marketing, Computer Science, Information Technology, or related field
- A minimum of 2-3 years of experience in business analysis or data analysis
- Proficiency in querying and analysing large data sets using SQL; Python knowledge is an asset
- Experience with data management and visualisation software such as Tableau or similar data discovery and visualisation tools, an asset
- Experience with web analytics (Google Analytics), an asset
- Knowledge of process mapping software (Lucidchart, Visio)
- Advanced knowledge of the Microsoft Office Suite, in particular Excel and PowerPoint
- Excellent English and French written and verbal communication skills
SKILLS
- Ability to synthesise, communicate key insights, and distill analytical concepts in simple terms at various levels of the organization
- Detail oriented with a results-driven mindset
- Highly analytical with the ability to present Exec-level recommendations and influence through sound quantitative and qualitative analysis
- Ability to thrive in a fast-paced performance-driven environment, juggling multiple projects, multi-task and work effectively under pressure
- Strong interest in retail and e-commerce and a passion for shaping the future of e-commerce, an asset
- Knowledge of fashion, styling and photography, an asset
- Solution-oriented mindset and can-do attitude to overcome challenges
- Team player with a natural ability to build relationships and collaborate
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