Performance Marketing Manager
3 weeks ago
Want to be part of the workplace revolution? Ready for an adventure in the exciting world of startups and entrepreneurship? If so, strap on your sneakers and read on
Voilà is constantly growing and so is our sales team We’re looking for a Performance Marketing Manager to take over the optimization, monitoring and explosion of our growth engine. Whatever your special skills, if you are passionate about marketing, feel the urge to test new ideas and somewhat of a performance geek, you’ll most certainly fit in with us.
At Voilà, we strive to understand the most complex scheduling challenges our clients may have and simplify them with our platform and expertise. We’re looking for someone who’ll do just that across our marketing channels.
As a Performance Marketing Manager, you’ll be working closely with our COO to design and implement advertising strategies, make sure that our experiment testing plan is followed and adequately measured and that qualified leads flow through to our sales team like IPAs on a post-Covid Friday afternoon.
Voilà is on rocket fuel growth and provides (crazy good) opportunities for the right person willing to learn and grow.
**What we offer**
- Flexible work schedule, we know you’re human before anything
- A fast-paced and motivating startup environment
- The possibility to work from home
- Growth and leadership opportunity
- A supportive team that lets you try new initiatives
**What you’ll be doing**
- Own, run, manage, and scale effective paid campaigns for acquisition, awareness and retargeting objectives.
- Create and capture demand with our various paid platforms: Google Ads, LinkedIn Ads, Meta Ads Manager and more.
- Sync the campaign performance to HubSpot (our CRM) and any other platform (SEMrush, Google Analytics, Data Studio) to uncover opportunities and easy decision-making.
- Research, test and optimize search terms, audience sets, and all other pertinent assets to bring in more demo requests, broaden our reach, improve efficiencies, and discover new lead-generating opportunities.
- Run ongoing experimentation to continuously improve everything from copy, design, to sequences.
- Implement and troubleshoot tracking codes, scripts and any issues related for an optimal campaign performance.
- Work with the design team to build channel-specific creative assets and copy, worth of a thumb-stopper.
- You’ll make sure your team has a hell of a good time on this journey to the moon
**What you will bring to the team**
- Proactive and entrepreneurial attitude who can combine strategy development with scrappy startup execution
- 3+ years’ experience with Google Ads, LinkedIn Ads, Facebook, Marketplaces, Native and other paid platforms.
- In-depth understanding of SaaS performance metrics and KPIs
- Experience building reports, visualizing data using tools such as Google
- Analytics, Data Studio, and Excel/Google Sheets, as well as the ability to analyze data and trends, to generate actionable insights.
- Familiarity with HubSpot as our CRM and Marketing Automation tool.
- Understands that fast iteration, ad rotation, and data is key for scale
- Problem-solving mentality with a strong attention to detail
- Is analytical with a pragmatic approach to prioritization and best practices
**Nice to have**
- You’ve already helped to grow and scale SaaS sales.
- You can maintain conversations in both English and French with your colleagues.
- You understand the importance of thorough experimentation plans and have a strong CRO foundation.
- You are a hands-on marketer who doesn’t mind getting your hands dirty and trying out new tools.
- You understand the importance of data-informed actions and sometimes dream of a cleaner dashboard.
- You are most comfortable in a dynamic, fast-paced startup environment.
- You are always looking to learn and improve both as a professional and as a human being.
**Salary**: From $85,000.00 per year
**Benefits**:
- Company events
- Flexible schedule
- On-site parking
- Paid time off
- Stock options
- Wellness program
- Work from home
Schedule:
- Monday to Friday
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