Marketing and Strategy Coordinator

5 months ago

Gatineau, Canada Mini Tipi Full time

MINI TIPI is a Canadian lifestyle brand that operates and manufactures its products locally in Gatineau, Quebec. With the purpose of addressing the lack of authentic Indigenous designed têxtiles. MINI TIPI collaborates with Indigenous artists to develop authentic exclusive designs to ensure proper representation in the industry. All our products are designed, cut and sewn in Quebec, Canada.

**JOB DESCRIPTION**

**WORKING CONDITIONS and ADVANTAGES**
- Monday to Friday 40 hours per week
- Work week ending at 2pm on Fridays
- Additional paid holiday (Easter Monday)
- Monthly meetings with team building activity
- 50% discount on products for all personal purchases for employees
- Voluntary retirement savings plan (VRSP) in place
- Proud to produce locally designed and manufactured product

**TASKS AND RESPONSIBILITIES**

**Data analysis**
- Measure social media performance, analyze data and identify trends for continuous improvement of our digital marketing initiatives.
- Analyze data to identify consumer behavior and make recommendations for future initiatives.
- Participate in the creation and maintenance of various key performance indicators (KPIs) for the Marketing department.
- Develop customer segmentations - generate insights into customer behavior to foster a better understanding of purchase drivers and customer personas.
- Conduct SEO analysis and research.
- Analyze online store performance and monitor the customer buying journey to identify friction points and areas for improvement/optimization.

**Management**
- Develop and manage paid advertising campaigns on social networks, including budget allocation, targeting and performance tracking, to maximize ROI and drive lead generation.
- Ensure that content created by the marketing team communicates MINI TIPI's brand and mission in a compelling way to our target audience.
- Supervise a growing team.
- Continue to improve processes to increase quality and efficiency.

**Strategy**
- Develop digital marketing strategies to increase brand visibility and drive traffic to our online store.
- Develop and execute innovative social media and digital marketing strategies that enhance our brand, build engagement and drive business growth.

**Planning**
- Keep up with emerging industry trends and technologies in social media and digital marketing, and make recommendations on new opportunities and innovative approaches.
- Participate in the development of the annual marketing calendar and initiatives.
- Plan campaigns to launch new collections.
- Plan photoshoots.
- Prepare reports to facilitate decision-making with the marketing manager.

**Other**
- Assist marketing manager with various projects
- The above is not an exhaustive list of duties associated with this role. You will be expected to perform different tasks as necessities by your changing role and the overall business objectives of the organizations

**QUALIFICATIONS AND WORK EXPERIENCE**

**Mandatory**
- Degree in marketing, communications or related field
- Minimum 3 years of demonstrated experience in communications, in marketing support relevant experience in Digital, Content or Brand Marketing
- Experience in social media and community management
- Strong written and verbal communication skills in French and English
- Excellent research, copy-writing, editing, and creativity skills. Willing to think outside of the box.
- Deep knowledge and understanding of social media platforms, including Facebook, LinkedIn, Instagram, YouTube, and emerging platforms, and their best practices for brand promotion and engagement.
- Knowledge in using social media management and analytics tools such as Hootsuite, Google Analytics, and Facebook Ads Manager.
- Experience with newsletter software (Klavyio) and Shopify software

**Preferred**
- Experience in Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting
- Proficiency in graphic design tools such as Adobe Photoshop or Canva

**Qualities**
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize social media and digital marketing campaigns.
- Self-motivated and proactive, with a passion for keeping up with industry trends and advancements in social media and digital marketing.
- Ability to lead other team members towards common goals
- Detail-oriented and organized
- Desire to learn and grow

**CULTURE AND CORE VALUES**
- Lead by example and inspire a culture of teamwork, collaboration and respect
- Being curious and ambitious in a learning environment
- Keep an open mind on how to work as a team and optimize processes
- Accept all team members and create a warm and friendly atmosphere

**Job Types**: Full-time, Permanent

**Salary**: $23.50-$30.66 per hour

Expected hours: 40 per week

**Benefits**:

- Company events
- On-site parking
- Store discount
- VRSP

  • Marketing Coordinator

    5 months ago

    Gatineau, Canada Groupe Nordik Full time

    Groupe Nordik is the leading creator of wellness spa villages, including the largest Spa in North America (Chelsea, QC) as well as largest event Sauna (Whitby, ON). Since we first opened our doors in 2005 we have grown to over 500 000 visits per year from our 3 existing locations (Nordik Spa-Nature Chelsea, QC Thermea Winnipeg, MB and Thermea Spa Village...

  • Marketing Coordinator

    6 months ago

    Gatineau, Canada MINI TIPI Full time

    MINI TIPI is a Canadian lifestyle brand that operates and manufactures its products locally in Gatineau, Quebec. With the purpose of addressing the lack of authentic Indigenous designed têxtiles. MINI TIPI collaborates with Indigenous artists to develop authentic exclusive designs to ensure proper representation in the industry. All our products are...

  • Marketing Communications Coordinator

    4 weeks ago

    Gatineau, Quebec, Canada Cégep Heritage College Full time

    Job Title: Marketing Communications CoordinatorAbout the Role:We are seeking a highly skilled Marketing Communications Coordinator to join our team at Cégep Heritage College. As a Marketing Communications Coordinator, you will be responsible for developing and implementing communication strategies to promote our college's programs and services.Key...

  • Project Coordinator

    2 months ago

    Gatineau, Canada Groupe Nordik Full time

    Groupe Nordik is the leading creator of wellness spa villages, including the largest Spa in North America (Chelsea, QC) as well as largest event Sauna (Whitby, ON). Since we first opened our doors in 2005 we have grown to over 500 000 visits per year from our 3 existing locations (Nordik Spa-Nature Chelsea, QC Thermea Winnipeg, MB and Thermea Spa Village...

  • Technical Marketing Coordinator

    5 months ago

    Gatineau, Canada Tyto Robotics Inc. Full time

    **Job type**:Full-time, in-person **Salary range**: dependent on experience **Ideal start date**: as soon as possible **Job level**: Intermediate **About Us** Tyto Robotics is a Canadian aerospace company specializing in the development of professional testing tools for drone characterization. Founded in 2014, we manufacture several varieties of test...

  • Marketing Coordinator

    3 weeks ago

    Gatineau, Quebec, Canada Cégep Heritage College] Full time

    Job SummaryWe are seeking a highly motivated Marketing Assistant to join our team at Cégep Heritage College. As a Marketing Assistant, you will be responsible for assisting in the development and implementation of marketing campaigns, as well as providing administrative support to the marketing team.Key ResponsibilitiesAssist in the development and...

  • Marketing Coordinator

    3 months ago

    Gatineau, Canada Mini Tipi Full time

    **About us**: MINI TIPI is a growing Canadian lifestyle brand, founded by women and based in Gatineau. With the purpose of addressing the lack of authentic Indigenous-designed têxtiles, MINI TIPI is a brand label that collaborates with Indigenous artists to create exclusive designs ensuring proper representation in the industry MINI TIPI products are...

  • Marketing Assistant

    6 months ago

    Gatineau, Canada MINI TIPI Full time

    MINI TIPI is a Canadian lifestyle brand that operates and manufactures its products locally in Gatineau, Quebec. With the purpose of addressing the lack of authentic Indigenous designed têxtiles. MINI TIPI collaborates with Indigenous artists to develop authentic exclusive designs to ensure proper representation in the industry. All our products are...

  • Marketing Project Manager

    6 months ago

    Gatineau, Canada furtrait.com Full time

    Proactive Remote Executive Marketing Project Manager (Freelance/Contract) **Company Description**: We are a dynamic company specializing in marketing and e-commerce. As we focus on developing innovative strategies to structure and automate our workflow, we seek a highly motivated and proactive Remote Executive Marketing Project Manager to join our team on a...

  • Marketing Manager

    6 months ago

    Gatineau, Canada Mini Tipi Full time

    **Join our Team**: Join our dynamic team at MINI TIPI, a rapidly growing, women-owned lifestyle brand based in Gatineau, Québec. We are committed to celebrating Indigenous arts and cultures while fostering a diverse and inclusive work environment. As pioneers in authentic Indigenous-designed têxtiles, with the purpose of addressing the lack of authentic...

  • Market People Leader

    6 months ago

    Gatineau, Canada McDonald's Full time

    Market People Leader We are more than just your local restaurant. We are a collection of hardworking small-business owners.Did you know that from coast to coast, we serve delicious choices to more than 2.5 million people in over 1,400 locations every day, or that we have proudly helped more than 387,000 Canadian families with sick children through Ronald...

  • Market People Leader

    3 weeks ago

    Gatineau, Quebec, Canada McDonald's Full time

    We're seeking a strategic HR professional to join our team as a Market People Leader. In this role, you will be responsible for providing HR support to market leadership, contributing to the development and implementation of human resources strategies, and ensuring compliance with provincial compensation laws.Key responsibilities include:Providing HR support...

  • Coordination - Communication Et Marketing

    5 months ago

    Gatineau, Canada BASE Banque Alimentaire|Services Entraide Full time

    **Rôle** Relevant de la direction générale, la coordination de la communication et du marketing a pour mandat de développer et mettre en œuvre des stratégies de communication efficaces afin de promouvoir l’organisme ainsi qu’optimiser sa visibilité et son impact. **Compétences** - Créativité - Initiative - Gestion de projets - Orientation...

  • Market People Leader

    6 months ago

    Gatineau, Canada McDonald's Full time

    Market People Leader We are more than just your local restaurant. We are a collection of hardworking small-business owners.Did you know that from coast to coast, we serve delicious choices to more than 2.5 million people in over 1,400 locations every day, or that we have proudly helped more than 387,000 Canadian families with sick children through Ronald...

  • Marketing Sales

    1 month ago

    Gatineau, Canada Diamond Logistics Transport Inc. Full time

    **Job Overview** **Responsibilities** - Develop and implement comprehensive sales strategies to achieve company goals. - Analyze market trends and customer needs to identify new business opportunities. - Negotiate contracts and close deals with clients to maximize revenue. - Manage outside sales efforts, ensuring effective communication with potential...

  • Merchandising Project Coordinator

    2 weeks ago

    Gatineau, Quebec, Canada Match Marketing Group Full time

    Join Our Merchandising Team in CanadaWe are seeking an experienced Merchandising Project Coordinator to support our team in Canada. As a key member of our merchandising team, you will be responsible for setting up and updating fixtures at major retailers and brands in the region.About the RoleThis is a project-based position that requires flexibility and...

  • Coordination Des Communications-marketing

    6 months ago

    Gatineau, Canada Fondation Santé Gatineau Full time

    **Un employeur qui mise sur TOI? Où il est à la fois amusant et gratifiant d’y travailler ? C’EST ICI, À LA FONDATION SANTÉ GATINEAU! Tu souhaites contribuer à transformer les soins de santé et des services sociaux en Outaouais dans un environnement inclusif, misant sur ton bien-être et offrant des conditions de travail hybrides, flexibles et...

  • Logistics Coordinator

    4 weeks ago

    Gatineau, Quebec, Canada Goodfood Market Corp. Full time

    Job Title: Logistics SpecialistJob Summary:We are seeking a skilled Logistics Specialist to join our team at Goodfood Market Corp. The ideal candidate will have a strong background in logistics and supply chain management, with experience in planning and coordinating delivery routes, managing warehouse operations, and supervising staff.Key...

  • Specialist Email Marketing

    2 months ago

    Gatineau, Canada Groupe Nordik Full time

    Groupe Nordik is the leading creator of wellness spa villages, including the largest Spa in North America (Chelsea, QC) as well as largest event Sauna (Whitby, ON). Since we first opened our doors in 2005 we have grown to over 500 000 visits per year from our 3 existing locations (Nordik Spa-Nature Chelsea, QC Thermea Winnipeg, MB and Thermea Spa Village...

  • Marketing and Sales Professional

    4 weeks ago

    Gatineau, Quebec, Canada Recooty Full time

    At Recooty, we're seeking a skilled Marketing and Sales Professional to join our team. As a key member of our digital marketing services, you'll be responsible for generating leads, calling prospects, and driving online marketing efforts.Responsibilities:Develop and execute lead generation strategiesBuild and maintain relationships with potential...