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Marketing and Strategy Coordinator

7 months ago

Gatineau, Canada Mini Tipi Full time

MINI TIPI is a Canadian lifestyle brand that operates and manufactures its products locally in Gatineau, Quebec. With the purpose of addressing the lack of authentic Indigenous designed têxtiles. MINI TIPI collaborates with Indigenous artists to develop authentic exclusive designs to ensure proper representation in the industry. All our products are designed, cut and sewn in Quebec, Canada.

**JOB DESCRIPTION**

**WORKING CONDITIONS and ADVANTAGES**
- Monday to Friday 40 hours per week
- Work week ending at 2pm on Fridays
- Additional paid holiday (Easter Monday)
- Monthly meetings with team building activity
- 50% discount on products for all personal purchases for employees
- Voluntary retirement savings plan (VRSP) in place
- Proud to produce locally designed and manufactured product

**TASKS AND RESPONSIBILITIES**

**Data analysis**
- Measure social media performance, analyze data and identify trends for continuous improvement of our digital marketing initiatives.
- Analyze data to identify consumer behavior and make recommendations for future initiatives.
- Participate in the creation and maintenance of various key performance indicators (KPIs) for the Marketing department.
- Develop customer segmentations - generate insights into customer behavior to foster a better understanding of purchase drivers and customer personas.
- Conduct SEO analysis and research.
- Analyze online store performance and monitor the customer buying journey to identify friction points and areas for improvement/optimization.

**Management**
- Develop and manage paid advertising campaigns on social networks, including budget allocation, targeting and performance tracking, to maximize ROI and drive lead generation.
- Ensure that content created by the marketing team communicates MINI TIPI's brand and mission in a compelling way to our target audience.
- Supervise a growing team.
- Continue to improve processes to increase quality and efficiency.

**Strategy**
- Develop digital marketing strategies to increase brand visibility and drive traffic to our online store.
- Develop and execute innovative social media and digital marketing strategies that enhance our brand, build engagement and drive business growth.

**Planning**
- Keep up with emerging industry trends and technologies in social media and digital marketing, and make recommendations on new opportunities and innovative approaches.
- Participate in the development of the annual marketing calendar and initiatives.
- Plan campaigns to launch new collections.
- Plan photoshoots.
- Prepare reports to facilitate decision-making with the marketing manager.

**Other**
- Assist marketing manager with various projects
- The above is not an exhaustive list of duties associated with this role. You will be expected to perform different tasks as necessities by your changing role and the overall business objectives of the organizations

**QUALIFICATIONS AND WORK EXPERIENCE**

**Mandatory**
- Degree in marketing, communications or related field
- Minimum 3 years of demonstrated experience in communications, in marketing support relevant experience in Digital, Content or Brand Marketing
- Experience in social media and community management
- Strong written and verbal communication skills in French and English
- Excellent research, copy-writing, editing, and creativity skills. Willing to think outside of the box.
- Deep knowledge and understanding of social media platforms, including Facebook, LinkedIn, Instagram, YouTube, and emerging platforms, and their best practices for brand promotion and engagement.
- Knowledge in using social media management and analytics tools such as Hootsuite, Google Analytics, and Facebook Ads Manager.
- Experience with newsletter software (Klavyio) and Shopify software

**Preferred**
- Experience in Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting
- Proficiency in graphic design tools such as Adobe Photoshop or Canva

**Qualities**
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize social media and digital marketing campaigns.
- Self-motivated and proactive, with a passion for keeping up with industry trends and advancements in social media and digital marketing.
- Ability to lead other team members towards common goals
- Detail-oriented and organized
- Desire to learn and grow

**CULTURE AND CORE VALUES**
- Lead by example and inspire a culture of teamwork, collaboration and respect
- Being curious and ambitious in a learning environment
- Keep an open mind on how to work as a team and optimize processes
- Accept all team members and create a warm and friendly atmosphere

**Job Types**: Full-time, Permanent

**Salary**: $23.50-$30.66 per hour

Expected hours: 40 per week

**Benefits**:

- Company events
- On-site parking
- Store discount
- VRSP