E-commerce Manager

5 months ago

SaintLaurent, Canada Derme & Co Full time

**About us**

Derme&Co. is an international organization providing 26 years of
dedicated service delivering the highest quality cosmetic skin care
products and the latest equipment.

As a manufacturer and wholesale distributor, we specialize in
meeting the needs of all our clients.

This role will spearhead all e-commerce initiatives for Derme&Co. Creating the overall strategy for Ecommerce (Setting and achieving goals for all brands and markets). The E-commerce Manager will have a matrix reporting relationship into Sales and Marketing.

Responsibilities Include (but are not limited to):

- Sets and cascades objectives that will help drive sales, new customer acquisition and growth across all channels to Executive Team and multiple brands owners.
- Responsible for collaborating with internal and external partners to create a compelling online experience across retailer and brand - including digital, social and promotional programming - while considering omni integration.
- Serves as the point person between multiple key stakeholders to strategize and execute a compelling and localized online/omni experience.
- Ownership of E-commerce KPI planning, channels and strategy and conversion funnel; ensuring delivery on objectives.
- Builds and maintain strong partnerships with all key stakeholders to ensure any changes communicated are cascaded and adjusted accordingly in a timely manner.
- Acts as a key Leader in regular touch bases and meetings to ensure any gaps and/or opportunities are identified and insights are shared to optimize any programming and/or activations across multiple brands.
- Advocates for streamlined processes that will help create efficiencies and improve workflow cross-functionally and how information is communicated to internal and external partners.
- Works with marketing team on all digital projects, forecasts, strategies.
- Responsible for sales estimates and execution of brands portfolio across all digital platforms (DTC site, market places, stores such as Walmart online platforms ).

Forecasting & Budgeting
- Responsible for budgeting and planning alongside branded leadership teams necessary budgets and forecasting allocations of assortment planning, samples, gwp, localizations.
- Responsible for brainstorming, developing and maintaining loyalty point budgeting allocation for promotions via ecommerce platforms that align with the portfolio of brands DNA.
- Ownership of the budget planning and allocation on an ongoing basis for conversion of funnel of media investments while also ensuring the marketing team is able to spend on media accordingly for awareness and consideration funnels.

Reporting & Analysis
- Responsible for managing a portfolio of brands ecommerce presence in Canada. Acting as the main point of contact for all day-to-day escalations.
- Responsible for reporting on overall metrics and on line performance of the respective portfolio(s) in Canada.
- Responsible for ensuring the maintenance of all KPIs for a designated portfolio in Canada.
- Responsible for reporting KPIs to senior leadership (local, regional and in some cases global).
- Responsible for collaborating with other members of the management team& Director to ensure consistency in KPI reporting, metrics and analysis.
- Responsible for conducting an analysis of the portfolio of brands on line performance.
- Responsible for providing recommendations from KPIs and analysis to enhance a portfolios overall on line performance.
- P/L and Sales Reporting

People Leader Experience
- Responsible for managing one ecommerce Coordinators.

Other projects as assigned.

**Qualifications**

**MINIMUM EXPERIENCE REQUIREMENTS**
- MBA preferred. BA / BS in Post-Secondary degree required (preferably in related fields such as Digital marketing, marketing)
- 5 to 8+ years of experience required in a similar capacity (agency or corporate)

**REQUIRED**
**SKILLS**
- Strong business acumen with proficient understanding of metrics and reporting, with an ability to analyze data, draw conclusions and make recommendations
- Ability to influence decision-making at various levels internally and externally.
- A well-versed leader, who has the ability to adapt and build strong cross-functional with internal and external partners, plus ensure alignment in a matrixed organization
- Ability to identify and validate opportunities based on consumer trends, competitive research, developed insights and best practices
- Understanding of web technologies and production processes involved in online development
- Proficient in MS Office - including Outlook, Word, Excel and PowerPoint + web analytics & KPI measurement tools
- Resilient, need to have optimism and passion to continually focus and achieve goals.
- Comfort with ambiguity and a fast-paced, dynamic, start-up environment.

Schedule:

- Day shift

Work Location: In person

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