Social Media Marketing Specialist

4 weeks ago

Montréal, Canada Dupray Full time

**Une version française suivra.

**About Dupray**:
Are you creative with a passion for growing communities and building relationships with influencers/brand ambassadors? Looking for growth within a dynamic team that thrives on overcoming challenges daily? Do you want to join an e-commerce leader on the cusp of huge expansion? If you answered yes to all of the above, Dupray is the place for you. We have a proven track record in designing and selling household and commercial appliances for the North American and European markets for over 14 years. We have achieved great success thus far, but we are just getting started Based on our intellectual properties, we are set up for years of growth fueled by our innovative product lines.

**Position Summary**:
**Responsibilities**:

- Create and manage Dupray’s social media strategy, editorial calendar, content, publications and reporting for all social platforms.
- Contribute to the development of digital marketing plans in collaboration with respective business units.
- Create campaigns and partner with brand ambassadors and influencers.
- Be responsible for social media content calendar across Instagram, Facebook, TikTok and Pinterest.
- Build strong social media campaigns that gain immediate engagement, ensuring a strong content mix; using innovation to deliver best in class social media plans which are fresh, relevant and exciting.
- Keep abreast of social media trends, best practices & competitive benchmarks to provide ongoing insights to marketing partners.
- Be responsible for developing, executing and reporting social content, increasing social following and engagement.
- Develop creative campaigns, constantly testing the marketing messages to identify content and media that are best suited to our target audience across our multiple channels.
- Measure the performance of social initiatives: traffic acquisition, user engagement, etc.
- Work closely with Marketing, Graphic Designers, Paid Media & Customer Service.

**Qualifications**:

- University degree or college diploma in marketing or equivalent.
- 3 years experience in social media & web.
- Highly creative.
- Ability to test, react, and adapt accordingly.
- Developed sense of aesthetics.
- Highly organized.
- A keen eye for trends.
- Ability to write in different tones.
- Attention to detail.
- Influencer campaign management is an asset.

**Working environment**:
Very nice premises located near the Lachine Canal and Atwater market. Fully equipped with a terrace, kitchen and private gym. Stimulating and relaxed work environment.

**Additional Information**:

- Competitive salary according to experience and qualifications in addition to the benefits offered by the company (Insurance & RRSP Matching).
- Full time job.
- The professional will start working as soon as possible.

Applicants interested in this opportunity can send us their resume for examination. We look forward to hearing from you

**Version française ci-bas.

**À propos de Dupray**:
Vous êtes créatif et passionné par la croissance des communautés et l'établissement de relations avec les influenceurs / ambassadeurs de marque? Vous aimeriez faire partie d'une jeune équipe dynamique qui adore relever des défis au quotidien? Vous souhaitez rejoindre un leader du e-commerce à l'aube d'une importante expansion ? Si vous avez répondu oui à toutes ces questions, Dupray est fait pour vous. Dupray design et vend des petits appareils électroménagers dans les marchés nord-américain et européen depuis plus de 14 ans. L’entreprise connaîtra une croissance rapide de son chiffre d’affaires au cours des prochaines années grâce aux lancements de nouvelles gammes de produits et de sa propriété intellectuelle.

**Résumé du poste**:
**Responsabilités**:

- Créer et gérer la stratégie de médias sociaux de Dupray, le calendrier éditorial, le contenu, les publications et les rapports pour toutes les plateformes sociales.
- Contribuer à l'élaboration de plans de marketing numérique en collaboration avec les unités d'affaires respectives.
- Créez des campagnes et collaborez avec les ambassadeurs de la marque et les influenceurs.
- Être responsable du calendrier de contenu des médias sociaux sur Instagram, Facebook, TikTok et Pinterest.
- Construire de solides campagnes sur les réseaux sociaux qui suscitent un engagement immédiat tout en garantissant une variété de contenus pertinents.
- Innover afin d’établir les meilleurs plans de médias sociaux de l’industrie en étant rafraîchissant, pertinent et passionnant.
- Être à l’affût des tendances des médias sociaux, des meilleures pratiques et des références concurrentielles afin de pouvoir en informer continuellement les partenaires marketing.
- Être responsable du développement, de l'exécution et du reporting du contenu social, de l'augmentation du suivi social et de l'engagement.
- Développer des campagnes créatives tout en testant constamment différ

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