Communication Strategist

5 months ago

Red Deer, Canada Red Deer Polytechnic Full time

**Please see Special Instructions for more details.**:
**Posting Details**:
Position Information

**Position Title**
- Communication Strategist - Athletics (0.1 FTE)**Position Summary**
- The Communications Strategist, with a focus on promoting Red Deer Polytechnic Athletics, liaises with Athletics staff, coaches, student-athletes, media, and external stakeholders (e.g. ACAC and CCAA) to create awareness and a positive image about the Polytechnic’s Athletics program through proactive and reactive internal and external communications.
- The Communications Strategist works as a member of the Marketing & Communications team to give voice to the legacy and importance of RDP’s Athletics teams. By utilizing Red Deer Polytechnic’s consistent brand voice and developing key messages, the Communications Strategist will partner with Athletics to strengthen the Polytechnic’s brand by encouraging community awareness and engagement with Athletics and fulfilling ACAC communication requirements.
- Due to the nature of this position’s focus on communicating about RDP Athletics, the incumbent will be required to work a schedule outside of regular RDP work hours. During the Athletics season (September to April), this means that most of the incumbent’s work will be during evenings (typically Thursday, Friday) and weekends(typically Saturday). This ensures that the Polytechnic complies with media relations, social media and website reporting regulations identified by
- ACAC and CCAA for reporting items such as game scores and highlights.
- Remaining hours in the incumbent’s work schedule will be during regular business hours, so the individual has the ability to collaborate as needed with the Marketing &Communications team and complete other tasks that will be required by the Athletics department relating to communication initiatives.**Position Responsibilities**

**Media Relations**
- Develop positive relationships with sports reporters working at media outlets in central Alberta, provincially and nationally to share relevant RDP Athletics information and stories. This includes, to:

- Determine the most effective tools to distribute information to media
- Identify and distribute information about Athletics teams, staff, coaches, student-athletes and future-focused initiatives in a proactive, positive, consistent and credible manner to the media
- Interview Athletics coaches, staff and student-athletes to include their perspectives into media releases, as well as home game and away game recap stories
- Write and distribute regular Athletics stories, game previews, and post-game highlights and analysis, through use of RDP-branded media releases
- Pitch story ideas to relevant media to advance the institution, including Athletics vision and key messaging
- Respond to media inquiries in a timely manner
- Determine appropriate staff, coach and/or student-athlete to act as spokesperson for a variety of stories, and then connect media outlet to appropriate spokesperson
- Coach Athletics staff, coaches, and student-athletes to ensure they are prepared for and represent the institution professionally and consistently in media interviews
- Coordinate Athletics media conferences and media events

**Internal Communications**
- Gather and finalize content from Athletics department, then collaborate with Athletics department and Marketing Strategist colleague to develop and deliver Athletics messaging through multi-campus digital signage and employee newsletter

**External Communications**
- Write and submit post-game highlights and analysis, complete with photo, in a timely manner to RDP Athletics website and ACAC website after each RDP home and away games
- Assist Marketing Strategist and Athletics department to develop and finalize content for Athletics promotional materials
- Collaborate with Athletics staff and coaches to compile, write and submit
RDP Athletics information (e.g. Athlete of Week and other award nominations) to ACAC
and CCAA

**Social Media**
- Collaborate with Communications Strategist - Creative Writer colleague to coach Lead Attendant at home games so instant coverage can be shared on RDP Athletics social media platforms
- Collaborate with Communications Strategists - Creative Writer colleague to engage with audiences on RDP Athletics social media platforms
- Write and submit a variety of Athletics information (competition and non-competition) to be posted on the Polytechnic’s institutional social media accounts and Athletics official social media accounts

**Required Qualifications**
- Two years of post-secondary education in areas of: Communications, Public Relations, or Journalism

**Preferred Qualifications**
- Four years of post-secondary education in areas of: Communications, Public Relations, or Journalism
- Professional accreditation in Public Relations (APR), and/or International Association of Business Communicators (ABC) is desired
- Knowledge of diverse sports, and previous experience writ

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