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Digital Analytics Manager
5 months ago
**Description**
**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**
This role is responsible for equipping Air Canada with a strong stable architecture and tracking framework for user behavioral data on all our digital channels. Specifically, to generate data to be consumed for insights and stable quantitative information to equip the organization with the capability of measuring the impact of digital product changes with the goals of growing revenue, improving performance, and evolving our digital strategies.
This position will report to the Manager, Digital Analytics.
**Scope & Accountability**:
- Supporting the Adobe Analytics and Google Analytics data roadmap at Air Canada.
- Supporting the enhancement of Air Canada data centric culture, ensuring team will continue to meet the evolving needs of business.
- Oversee data efficacy of custom and complex user behavior tracking within click-stream and personalization technologies, such as Adobe Analytics, Google Analytics, Adobe Target, Google
- Ad Manager and mobile CDPs.
**Responsibilities**:
- Transforming Business requirements and Key Performance Indicators into technical instructions along the organization digital tools. (Websites and apps)
- Fostering dashboards to corporate decision-making accountable (POs, PMs, Directors and related).
- Encouraging day to day training and ad-hoc usage needs from Digital Analytics tools, instilling a strong culture of self-service and ad-hoc analysis to make data-driven business decisions accessible.
- Identifying opportunities for decisive data collection to support business tactics.
- Supporting marketing and media strategies by providing key metrics from the online user interactions for audiences and targeting automation
**Qualifications**
- Bachelor's degree in computer science or related computational field is required.
- Minimum 5 years of marketing and analytical experience related to digital/eCommerce required.
- Client-side development experience using HTML, JavaScript, JSON, CSS, RegEx, markdown strongly suggested.
- Knowledge of digital marketing technology stack (CDPs, TMSs, Gits) is preferred.
**Conditions of Employment**:
**Linguistic Requirements**
**Diversity and Inclusion**
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.
