Manager, Digital Analytics

2 weeks ago

Toronto, Canada Scotiabank Full time

Requisition ID: 193403

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

**Is this role right for you? In this role, you will**:

- Develop Looker Studio dashboard in scrum setting to iteratively translate business requirement in visualization and insights
- Work with senior stakeholder to perform on-demand product/digital analytics request
- Prepare detailed documentation to outline data sources, analysis, and algorithms used and developed
- Present results to business line stakeholders and help implement real world data-driven changes
- Analyze and interpret clickstream data, providing insights to inform digital banking experience optimization and campaign strategies.
- Work with technical analytics resources to ensure tracking code is consistently applied and managed
- Be flexible and thrive in an evolving environment
- Adapt to change quickly and adjust work accordingly in a positive manner
- Proactively initiate, research, and perform data analysis
- Identify patterns and trends in marketing results and online activity and report on findings
- Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement
- Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
- Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
- Familiarity with tag audit tools like ObservePoint and Tag Inspector
- Identify bugs and erroneous analytics tags and provide solutions to development team
- Work with Digital Channels to advise on our continually evolving digital strategy
- Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

**Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have experience with**:

- 3+ years of proven working experience as a Digital Analyst, Digital Marketing Analyst, or similar role
- 3+ years of experience with data segmentation and reporting within Google Analytics and/or Adobe Analytics
- Experience with Google Tag Manager including setting up and configuring accounts for new websites and goals
- Working knowledge of GA4
- Proficient in building dashboards leveraging and blending data from multiple data sources, as well as extracting data from data environments such as BigQuery
- 2+ years of working experience with SQL and relational databases technologies/concepts for both
- Experience with Looker Studio and/or Power BI
- Expertise in Google Analytics implementation using Google Tag Manager
- 2+ years of experience programming in Python or Spark
- 2+ years of experience with statistical analysis, machine learning and digital analytics (e.g., hypothesis driven analysis, and fraud/anomaly detection)
- Experience working with digital advertising platforms and search engine optimization is an asset
- Excellent written and verbal communication skills
- Ability to handle multiple projects simultaneously
- Proven ability to work independently and with other groups in a professional and productive manner
- Demonstrated ability to work within tight deadlines
- Excellent analytical, logical, and organizational skills

**What's in it for you?**
- The opportunity to join a forward-thinking and collaborative team, surrounded by innovative thinkers.
- A rewarding career path with diverse opportunities for professional development
- Internal training to support your growth and enhance your skills.
- An inclusive working environment that encourages creativity, curiosity, and celebrates success
- Work in an Ecosystem; a bright, modern space where you’ll have access to group seating, offices, collaboration spaces, a cafeteria with different options daily, a bistro, and more.
- Hybrid Work Environment

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

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