Head of Marketing

2 weeks ago

Toronto, Canada Nextdoor Full time

**#Team**Nextdoor**:
Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 305,000 neighborhoods across 11 countries.

**Meet Your Future **Neighbors**:
Nextdoor seeks an experienced marketing professional to lead B2C marketing, B2B marketing, branding, outreach and community activations in Canada. This role will be responsible for owning branding and marketing across all levels of the organization. You will accomplish this by working collaboratively with teams across the organization to create inspiring, effective, and engaging communications that drive and amplify our business purpose, mission, and values and cultural priorities. This includes working collaboratively with internal agencies to bring our Canadian programs to life, including growth marketing, brand marketing, creative, public agency divisions and more. You'll also be responsible for helping to manage our community and on-platform communications, as well as brand marketing events and programs with a professional sports team (Toronto FC).

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment experience, providing a flexible experience for our valued employees.

**The** Impact** You'll Make**:
You will have an opportunity to work in a growth focused organization that is committed to building strong Canadian communities.

Your responsibilities will include:

- Own the annual/quarterly/monthly/weekly marketing strategy for Canada. Collaborate with external agency partners and internal managers, and key business partners (product, finance, analytics, etc.)
- Optimize channels: Implement strategies and tactics developed to drive efficiencies across channels that includes working with high impact partners like Toronto FC, RBC and more
- Overseeing both the consumer and the B2B marketing aspects for the market, you'll be adept at managing the messages for both, and leveraging opportunities to build the brand with both
- Manage branding and creative elements associated with on
- and off-platform marketing including IRL partner events, promotional campaigns, and more
- Innovate new channels: Ideate, design and launch new marketing channels such as: partnerships, influencer marketing, Affiliate marketing, etc. Use a test and learn approach to scale out successful channels/segments. Ability to write marketing test proposals and outline the necessary budget, tracking requirements and expected results
- Oversee campaign management: Own and manage campaigns from end-to-end including ideation, brief creation, kickoffs with stakeholders, assigning task ownership, project completion, launch communications and reporting result/KPIs
- Collaborate cross-functionally: Partner with various stakeholders across our company including marketing, product, finance, data science, engineering and sales/partnerships teams to develop strategies and execute plans in support of our marketing and business goals
- Lead performance measurement and analysis: Derive and report back actionable insights by analyzing test results and campaign performances to drive optimization and enhance forecasting
- Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team building exercises
- Build in-person relationships with team members and contribute to the KIND culture that Nextdoor values

**What You'll Bring To The Team**:

- 7+ years of marketing experience with at least 2 years of managing campaigns and KPI reporting, alongside event marketing and management
- Strategic and business-minded - you find trends in your data and look for the "so what"
- Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias for action
- Intimate understanding of the offline media buying landscape, including measurement partners, media channels, agencies, and inventory networks
- Strong analytical skills with the ability to clearly and effectively synthesize ideas and reports into actionable recommendations
- Confidence and ability to act as an owner with a positive attitude to inspire team members around them for collaboration. Adaptable to changing circumstances and willingness to tackle new challenges
- Familiarity using tools such as SQL, Excel, Looker and digital analytics platforms like GA 360 with effective presentation and communication skills

**Bonus Points**:

- Additional language skills including French
- Deep experience in measuring marketing performance at the channel, funnel level and attribution level
- Direct-to-consumer marketing experience in a high growth tech company within B2B and/or B

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