Head of Marketing, Canada

2 weeks ago

Toronto, Canada Travelzoo Full time

Travelzoo has an opening for a Head of Marketing, Canada. The marketing team is responsible for acquiring and retaining Travelzoo members; increasing brand awareness through public relations, social media and brand marketing; and elevating our brand perception across everything that we do. The team also establishes Travelzoo as a thought leader in the travel industry and increases B2B demand for our products and services in partnership with our sales teams.

**Do you feel...**
- Energized to take on management of our social media channels, bringing ideas and a test-and-learn orientation to drive follower and engagement growth
- Enthusiastic to work with marketing colleagues in other countries to share best practices and learnings and work with cross-functional teams to coordinate multi-channel campaigns
- Curious and resourceful to research new emerging platforms and tools to find new ways to deliver growth and to creatively solve problems
- Confident in distilling communications’ objectives into ad headlines, campaign creative, video scripts, social media, press releases and other brand communications
- Experienced writing briefs that result in on-brand, high quality work from creative and PR agencies
- Experienced developing and managing multi-channel brand and member acquisition campaigns including both online and offline components
- Experienced coordinating all aspects of trade show attendants and B2B events
- Motivated to work with other teams to make the case for cross-functional projects, laying out cost benefit and business impact in order to obtain alignment and required resources

**You are ideally**
- Degree educated (Bachelor’s degree or equivalent experience, preferably in Marketing, Communications, Advertising, Journalism, or Hospitality
- A rising professional with 7-10 years of experience, including direct experience in a related field (Digital Media, PR, Advertising)
- A high-performance thinker with a strong work ethic and sound judgement
- An excellent verbal and written communicator
- Experienced at managing social media channels with a track record of driving significant follower and engagement growth
- Comfortable working with quantitative and qualitative insights to understand user behavior

**What’s in it for you**
- Broaden your horizon by working on a global team and potentially in a different country
- Experience one of our travel deals first-hand - we call it the Travelzoo Experience
- We recognize your achievements with our employee awards
- Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
- Travelzoo supports a hybrid working model which allows Toronto-based employees to work remotely two days per week, with three weekly in-office collaboration days
- Is life-long learning important to you? We offer online and offline learning options
- We offer competitive compensation and benefit packages

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