Marketing Specialist
7 months ago
Work Term: Permanent
- Work Language: English
- Hours: 30 to 44 hours per week
- Education: Bachelor's degree
- Experience: 2 years to less than 3 years
**Work setting**:
- Rural area
- Various locations
- Cultural organization
- Media organization
**Tasks**:
- Advise clients on advertising or sales promotion strategies
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Administer programs to promote industrial and commercial business investment in rural and urban areas
- Supervise professional and support staff and students
- Plan development projects
- Maintain and manage digital database
- Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment
- Develop and implement business plans
- Deliver presentations at conferences, workshops or symposia
- Consult with clients after sale to provide ongoing support
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Review and evaluate commercial or industrial development proposals
- Conduct analytical marketing studies
- Design market research questionnaires
- Evaluate customer service and store environments
- Develop marketing strategies
- Write and edit press releases, newsletter and communications materials
**Supervision**:
- 3-4 people
**Computer and technology knowledge**:
- Adobe Dreamweaver
- Adobe Photoshop
- MS Excel
- MS Outlook
- MS PowerPoint
- MS Word
- Spreadsheet
- Database management
- MS Office
- Salesforce
**Area of specialization**:
- Audio/audio-visual
- Interactive/new media
- Project management
- Communications
**Work conditions and physical capabilities**:
- Attention to detail
- Overtime required
- Tight deadlines
- Work under pressure
**Own tools/equipment**:
- Computer
- Internet access
**Personal suitability**:
- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Organized
- Team player
- Integrity
- Quick learner
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