Marketing Manager, Global Recruitment

2 months ago

Toronto, Canada Royal Bank of Canada Full time

**Come Work with Us**

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

**Job Title**

Marketing Manager, Global Recruitment

**What is the opportunity?**

Reporting to the Senior Manager, Recruitment Marketing and part of RBC’s Employer Brand & Workplace Marketing team, you will partner with colleagues across the immediate team, as well as those in the broader HR organization. You also closely partner with business line leaders and other RBC Marketing, and Brand teams, to help identify new ways to go to market to tell our story in a way that stands out and resonates with prospective talent. You will leverage your expertise in digital strategies to add measurable impact to our employer brand and recruitment marketing initiatives. Your ultimate goal? To drive understanding of RBC’s Employee Value Proposition and position RBC as the Employer of Choice among external talent.

We’re a team of content creators, integrators, storytellers, and marketers focused on engaging and inspiring our current workforce, while elevating RBC’s reputation as a top employer of choice in marketplace externally. As a collective team, we bring RBC’s talent vision and priorities to life through best-in class MarComm tactics.

If you’re are a strategic thinker, creative, quick-to-market, solution-oriented and thrives working in a high-energy environment - we want to hear from YOU

**What will you do?**
- Act as a trusted marketing advisor who can proactively guide senior leadership
- Manage the creation and execution of strategic recruitment marketing campaigns
- Lead the creation and execution of strategic recruitment marketing campaigns to target business and functional talent needs and ensure we are positioned to attract, engage and acquire talent
- Act as the Project Manager to ensure successful end-to-end implementation of marketing campaigns and activities
- Monitor, manage, and report the results of initiatives, including working closely with cross-functional teams (i.e. recruitment) to ensure accurate attribution.
- Analyze campaign results to track performance, identify wins and learnings, trends and opportunities, and provide recommendations and actionable insights to continuously improve programs
- Visualize and present campaign results and ROI in performance updates and wrap-up reports to senior leadership
- Assist with the optimization and redesign of the RBC jobs site with the goal of increasing high quality website traffic and onsite engagement.
- Impact and influence key business partners to drive continuous recruitment initiatives
- Provide leadership and foster collaboration with integrated support teams, stakeholders, and agency partners to deliver creative that is on brand, on time, and on budget to drive results

**What do you need to succeed?**

**Must have**:

- 5 to 7 years’ experience in targeted marketing and performance marketing, with a focus on paid, digital, content and social media
- Excellent knowledge of traditional and digital advertising mediums
- Analytical mindset with experience drawing insights from qualitative and quantitative data; delivering insights and reporting to stakeholders to inform strategy
- First-rate communication and storytelling skills, with confidence presenting to audiences of different seniority
- High attention to detail, exceptionally organized, strategic and able to lead multiple high-priority projects simultaneously
- Experience navigating a matrixed organization to drive projects from aligning senior management to strategic plans to leading a team through market execution.
- Experience managing external agency and partner relationships

**Nice to have**:

- Agency experience is a strong asset
- Intermediate to expert SEO skills and experience
- Google Analytics
- Experience in fast-paced environments and large matrix organizations

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to take on progressively greater scopes of work

**Job Summary**

**Address**:
TORONTO, Ontario, Canada

**City**:
CAN-ON-TORONTO

**Country**:
Canada

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