Paid Media Specialist
6 months ago
**Responsibilities**:
Set realistic performance ROAS goals and craft strategies to obtain them
Manage and grow advertising revenue for companies with budgets from $10k - $150k monthly
Create funnel strategies across multiple ad channels, landing pages, and marketing platforms
Create, manage and grow advertising spend across all stages of the funnel
Develop internal processes, checklists and SOPs to systemize ad-buying methodologies
Manage and support 5-10 client accounts including strategy, execution, and client management
Conduct rapid A/B tests and funnel optimizations with the goal of improving ROAS metrics
Setup, troubleshoot, and test tracking to ensure proper attribution and reporting
Create custom client reports and onboard an automated reporting solution for clients
Support strategic business direction for the digital marketing department including hiring and training
Work closely with contractors as needed
Complete any tasks required by the business, even if they are not marketing-related
**Skills**:
Fluent in English, organized and able to meet deadlines consistently
Self-learner, resourceful attitude, and a willingness to solve problems independently
A knack for growth hacking and finding innovative ways to scale client revenue
A data-driven mindset with an aptitude for sales and growing revenue
2-3 years experience with Facebook Ads, Google Ads, YouTube Ads, Pinterest Ads, TikTok Ads, Active Campaign, HubSpot, Google Tag Manager, Google Analytics managing $100k monthly budgets per project
Capable of setting up tracking pixels, custom events, and complex tags for tracking purposes
A team player who’s highly motivated, ambitious and solutions-oriented
A driven and proactive professional with a keen desire to learn, read books and constantly improve marketing skills
Pay: From $54,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
- Retention bonus
Work Location: Hybrid remote in Concord, ON L4K 4J4
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