Marketing Specialist

4 weeks ago

Toronto, Canada Canada Learning Code Full time

full-time. May 3, 2024

Description

Hey there I'm Pati, and I'm on the lookout for a passionate storyteller and creative marketer to join our team at Canada Learning Code

Our work is dedicated to supporting, enabling and removing barriers to education for individuals from underrepresented communities in tech, focusing on women, transgender, and non-binary folks. If you have a heart for non-profit work and a love for crafting compelling, authentic narratives, we want to hear from you.

As a Marketing Specialist for Canada Learning Code, you'll be a key player in amplifying our mission to advance digital literacy. You'll get to flex your creative muscles by crafting engaging content, launching impactful campaigns including go-to-market (GTM), and building a strong community of supporters. Your work will be instrumental in turning curiosity and interest into action, driving conversions to our workshops, events and programs while engaging our audience across various channels.

That’s the high-level stuff. Join us, and you'll be part of shaping the future of digital literacy in Canada while working with a collaborative, vibrant and supportive team. Looking forward to exploring this opportunity with you

We are looking for a mission-driven, detail-oriented, inclusive individual to join our team as a Marketing Speciality. This is a full time role.

**About Us**
- Canada Learning Code is Canada's leading national charity championing computer science education. Canada Learning Code is proud to work from coast-to-coast-to-coast to make sure that everyone in Canada has access to the knowledge they need to prosper in our digital world.
- Originally founded as Ladies Learning Code in 2011, the organization has evolved to run programming for adults, youth and educators through our Ladies, Girls, Kids, Teens and Teachers Learning Code programs. Today, Canada Learning Code operates in over 250 communities across the country, driving impact through program design and delivery, strategic industry and public partnerships, research and advocacy. To date, the organization has had over 775,000 learners attend an in-person or live online experience.

**Key Responsibilities**
- Develop and execute comprehensive marketing plans aligned with departmental objectives that ladder up to support organizational priorities
- Create engaging content across various channels to promote programs and initiatives
- Maintain brand consistency and foster positive relationships with stakeholders
- Build, foster and engage the community across all channels
- Utilize analytics to track performance metrics and derive insights for future campaigns
- Provide marketing support to broader Canada Learning Code team to ensure marketing needs across the organization are met
- Manage relationships with 3rd party vendors, including coordinating translations and managing print and swag production
- Other tasks as required

**About You**
- Education background in Marketing (i.e. Certificate, diploma, bachelor’s degree) or relevant related educational experience
- Proven experience (4+ years) in marketing, preferably in the non-profit sector
- Strong understanding of digital marketing best practices, techniques and tools with a focus on product marketing
- Creative thinker with a passion for storytelling and content creation
- Proficient in marketing analytics and reporting tools
- Confident engaging in conversations regarding intersectional equity to meaningfully support the communities we strive to serve through our marketing
- Tech-savvy: familiarity with Sprout Social (or other social media management platform), Asana, Wordpress, Mailchimp, and Google Analytics
- Experience with Salesforce is an asset
- Results-driven, collaborative team player
- Highly organized and detail oriented with the ability to juggle competing priorities and deadlines
- You are fluent in English (written and spoken), French is an asset.
- Must be able to provide a Criminal Reference Check

**Location**
- We are a remote organization with Team Members located across Canada.

**Reporting**
- This role reports to our Director of Marketing & Communications, Pati Pazos.

**Why Join Our Team?**
- We’re doing something big and we have huge goals. Canada Learning Code is a place where you will be surrounded and supported by some amazing people who are light on ego, high on curiosity, and flat out want to make a difference. We are always looking for talented individuals who bring strong skill sets that complement and add to our existing teams along with innovative thinking, team attitude and an ability to show results.
- All positions at our organization include the following perks & benefits:

- Being a part of a growing team that is changing the computer science education industry in a big way
- 15 days of vacation annually plus shut down during December (usually one week) for some rest and recharge time
- Up to 10 Personal Leave days per calendar year that can be used as floater

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