Social Media Coordinator

2 months ago

Montréal QC, Canada Boutique La Vie En Rose Full time

Join a diverse and talented team
For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.
We’re a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).
Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Hybrid work from home schedule (head office);
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service;
- Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days (depending on the position);
- Minimum of 2% employer contribution to your RRSP.

Purpose of the role
Under the supervision of the Social Media Lead, the holder of this position is responsible for planning and ensuring the execution of La Vie en Rose's daily social media operations. They participate in the development of social media strategies and the implementation of any changes or projects aimed at maximizing engagement, reach, and conversion across all social media channels.
Key Responsibilities
- Participate in the development of strategic plans for all social media channels;
- Collaborate with the content strategy and creative teams to design posting schedules while ensuring La Vie en Rose’s brand image is upheld;
- Coordinate all daily social media activities;
- Create, plan, and maintain content calendars;
- Maintain editorial rigor (image selection, approval processes, rights validation, sharing authorizations, etc.);
- Manage production needs (photoshoots, asset creation, video needs, etc.);
- Oversee social community management: monitor comments, respond to customer inquiries, create and animate conversations;
- Continuously measure social media performance to identify issues and opportunities and propose solutions;
- Research and adopt best social media practices;
- Conduct effective competitor monitoring regularly;
- Stay up-to-date with social media trends;
- Ensure clear communication and cooperation with various departments and teams.

Your Profile
- Ability to manage stress and the unexpected: You thrive under pressure and adapt quickly to unforeseen circumstances while meeting tight deadlines.
- Boundless creativity: Your mind is filled with innovative ideas, and you know how to transform them into concrete concepts while generating a wealth of ideas.
- Top-notch organization: Autonomous and well-organized, you navigate easily through constantly evolving environments.
- Attention to detail: Precision and thoroughness are in your DNA; every task is executed with care.
- Team spirit: You shine with your interpersonal skills and collaborative mindset, a true asset to the team.
- Retail and fashion expertise: Experience in these fields is an asset that you confidently leverage.
- Social media expertise: You have a solid understanding of social media best practices and know how to effectively use them.

**Requirements**:

- Bachelor's degree in marketing, communications, media, or equivalent;
- 2 years of experience in a social media role;
- Basic knowledge of Google Analytics or other analysis tools;
- Basic knowledge of Canva platform (an asset);
- Knowledge of digital media;
- Proficiency in Microsoft Office Suite: Word, Excel, and PowerPoint;
- Bilingual, both spoken and written in French and English (The person must create marketing campaigns for the Canadian market);
- Availability in the evenings and weekends to cover events and monitor social media.

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