Competitive and Market Intelligence Analyst
3 weeks ago
Location: Toronto, Canada
Thales people architect solutions that support 85 million mainline and suburban passenger journeys, worldwide, every day. Our Rail Signalling and Communication systems are used on metro lines across major cities, and 72,000 kms of route, 52,000 trains per day in 16 countries are controlled by our Traffic Management Systems. Together We deployed the first-ever nationwide ticketing system which processes over 50 million ticketing transactions in 100 cities daily.
The Competitive and Market Intelligence Analyst will support the Urban Rail Signaling (URS) BL by conducting market intelligence activities, market analysis and industry researches to assist the URS business. Reporting to Strategic Marketing Manager, the Competitive and Market Intelligence Analyst works closely with marketing and product teams, sales, key account managers and capture leaders.
Key Accountabilities:
- Manage the competitive and market intelligence lifecycle for URS BL, spanning from data collection to structuring, and also intelligence dissemination
- Contribute to the deployment and management of Competitive and Market Intelligence process and tools
- Define and update the structure of the research plan for URS
- Create URS market intelligence newsletters
- Manage and feed with relevant information the top management
- Conducts targeted market research and analysis
- Investigate and analyze our competitors’ business activities and update competitors profiles
- Increase our knowledge of our competitors, and, more widely, our whole ecosystem, thanks to collective intelligence
- Engages with the Global Business Unit (GBU) and Business Line globally to develop an in-depth understanding of Thales resources, capabilities and internal networks regarding market intelligence
- Works closely with the GBU and Country business intelligence teams
Key Requirements:
- Must be able to commit 8 months to the role starting from May 1, 2023.
- University degree or working towards a degree in marketing or business/market intelligence; and/or equivalent experience
- Experience in market study, knowledge management and Business Intelligence methods
- Ability to assimilate, integrate and extract relevant information in a concise manner, as appropriate
- Strong capabilities in Excel, data crunching, Visual Basic
- Strong language skills - must be comfortable in drafting messages in English; and be able to understand and operate comfortably in an international business environment.
Preferred Qualifications:
- Experience working in an international organization and/or in the Rail Industry is a plus
- Bachelor’s degree in Market intelligence or equivalent
- Inquisitive mind, critical mind, autonomy, responsiveness, ability to network and openness to other cultures
LI-Hybrid
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