Content Marketer
2 months ago
Are you ready to be part of a team where your creative efforts have a tangible impact on business objectives? We are seeking an experienced content writer to join our fast growing company In this role you will play a key part in the performance of our team by creating and managing our content pipeline and helping shape our brand image.
**About GetGoing**
GetGoing is a leading financial technology company specializing in auto loans, committed to transforming the auto loan industry. We generate high-converting leads for car dealerships across Canada, providing innovative solutions that empower dealers to boost customer acquisition and drive sales growth. As we continue to expand, we are looking for a dynamic and experienced content writer to join our team and help guide us through this exciting phase of growth.
**Key Responsibilities**:
- Content Strategy: Collaborate with the marketing team to shape and implement the overall content strategy, aligning it with business goals and brand messaging.
- Content Management: Oversee the content pipeline, ensuring the timely production, publication, and updating of all marketing materials.
- SEO Optimization: Optimize content for search engines (SEO) to improve organic search rankings and drive traffic to the website.
- Brand Messaging: Help shape and refine the company’s brand voice and messaging across all communication channels to ensure consistency and clarity.
- Performance Tracking: Monitor the performance of content initiatives through analytics, tracking KPIs such as engagement, conversion rates, and lead generation.
- Content Editing: Proofread and edit content to ensure it is free of errors, adheres to brand guidelines, and resonates with the target audience.
- Industry Research: Stay updated on industry trends, competitors, and market insights to produce relevant and timely content.
**Qualifications**
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in content writing, marketing, or a related field
- Strong understanding of content marketing principles and SEO best practices.
- Excellent writing, editing, and proofreading skills with a keen eye for detail..
- Familiarity with analytics tools to measure content performance.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong communication and interpersonal skills for collaboration with cross-functional teams.
- Creativity and innovation in developing engaging content that speaks to the target audience.
**Benefits**
- Casual Dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
Pay: $40,000.00-$50,000.00 per year
**Experience**:
- Content marketing: 1 year (required)
- SEO: 1 year (required)
Work Location: In person
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