Digital Marketing Manager

4 weeks ago


Langley, Canada LENMARK INDUSTRIES Full time

Lenmark is seeking a Digital Marketing Manager to join our team in Langley, BC. The Digital Marketing Manager will be responsible for the overall direction, planning, execution, and reporting of digital marketing initiatives for the company. This position will be responsible for developing and implementing digital marketing strategies to support the overall business strategy.

**Responsibilities**
- Develop and drive the marketing process. Must have the ability to self start.
- Creating and refining Lenmark’s presence online through the use of Google ads, Ebay Ads, Facebook ads, remarketing ads, SEO and other marketing channels. This includes creating display ads and ensure they gain traction and presence; and determining how ads should be utilized and manage budgets, efficiency, and CPC’s.
- Creation, management, reporting, and analytics on ads and click ratios through Google, Shopify, and other channels that Lenmark uses.
- Work on remarketing, conversion ratios, and technical integrations to improve Lenmark’s digital footprint.
- Refining and integrating HubSpot to better reach customers.
- Turn leads into dollars and report on it tangibly.
- Ensure Lenmark has a strong presence online with up to date, excellent, and engaging content; and through physical advertising.
- Develop and implement digital marketing strategies for the company's e-commerce website and social media presence.
- Work with internal team members to develop and execute digital marketing strategies that align with company growth goals.
- Develop and execute e-commerce website analytics reports to measure website performance metrics.
- Develop and execute e-commerce marketing strategies to drive sales conversion.
- Develop and execute social media strategy that includes posting content on platforms like Facebook, Twitter, Pinterest, Instagram, LinkedIn etc. as well as optimizing posts based on audience needs.
- Analyze customer data to identify trends or patterns that can be exploited by the company's digital marketing strategy.
- Manage company's social media accounts including Facebook/Instagram/LinkedIn/Twitter etc.. as well as maintain positive online reputation in these platforms (informative/positive).
- Assist in creating content creation for internal publications such as webinars/presentations/blogs etc.. as well as external publications such as brochures/flyers etc..

**Job Types**: Full-time, Permanent

**Salary**: $60,000.00-$80,000.00 per year

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Store discount

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Overtime pay

Work Location: In person



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