Digital Marketing Officer
6 months ago
Work Term: Permanent
- Work Language: English
- Hours: 40 hours per week
- Education: Bachelor's degree
- Experience: 5 years or more
- or equivalent experience
**Work setting**:
- Business
**Tasks**:
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Prepare reports, research papers, educational texts or articles
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Conduct public opinion and attitude surveys
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Conduct analytical marketing studies
- Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
- Design market research questionnaires
- Evaluate customer service and store environments
- Conduct online marketing, E-commerce and Website promotions
- Develop marketing strategies
- Maintain and manage digital database
- Write and edit press releases, newsletter and communications materials
**Supervision**:
- No supervision responsibility
**Computer and technology knowledge**:
- Adobe Experience Manager (AEM)
- Excel Visual Basic for Applications (VBA)
- MS Outlook
- Adobe Dreamweaver
- Adobe Photoshop
- MS Excel
- MS PowerPoint
- MS Word
- Adobe After Effects
- Google Drive
**Area of work experience**:
- Community service organization
**Area of specialization**:
- Audio/audio-visual
- Interactive/new media
- Communications
- Corporate social responsibility
- Digital media
- Strategy
- Technical support
**Security and safety**:
- Criminal record check
**Work conditions and physical capabilities**:
- Work under pressure
- Tight deadlines
- Fast-paced environment
- Attention to detail
- Physically demanding
**Personal suitability**:
- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Initiative
- Judgement
- Organized
- Team player
- Accurate
- Dependability
- Reliability
- Integrity
- Quick learner
- Due diligence
**Screening questions**:
- Are you available for the advertised start date?
- Are you currently legally able to work in Canada?
- What is the highest level of study you have completed?
**Other benefits**:
- Free parking available
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