Digital Marketing Specialist
7 months ago
Work Term: Permanent
- Work Language: English
- Hours: 35 hours per week
- Education: Other trades certificate or diploma
- Experience: 3 years to less than 5 years
**Work setting**:
- Business and/or industry
- Urban area
**Tasks**:
- Develop policies
- Perform administrative tasks
- Plan development projects
- Respond to enquiries from members of the business community concerning development opportunities
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Conduct comparative research on marketing strategies for industrial and commercial products
- Prepare reports, research papers, educational texts or articles
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Conduct analytical marketing studies
- Review and evaluate commercial or industrial development proposals
- Develop portfolio of marketing materials
- Evaluate customer service and store environments
- Design, conduct and analyze quantitative and qualitative research projects
- Develop feasibility studies
- Conduct online marketing, E-commerce and Website promotions
- Develop marketing strategies
- Develop and implement business plans
- Maintain and manage digital database
- Write and edit press releases, newsletter and communications materials
- Consult with clients after sale to provide ongoing support
- Supervise office and volunteer staff
**Area of work experience**:
- Product development
**Work conditions and physical capabilities**:
- Fast-paced environment
- Attention to detail
**Personal suitability**:
- Client focus
- Excellent oral communication
- Excellent written communication
- Initiative
- Organized
- Team player
- Accurate
- Dependability
- Reliability
- Integrity
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