Marketing Specialist
2 weeks ago
**Qualifications**
- At least 3 years of working experience in marketing/communications in a similar capacity.
- Highly driven to meet, if not exceed expectations.
- Strong interpersonal and people management skills.
- Outgoing personality, team player, resourceful and meticulous.
- Ability to work independently as well as in a team.
- Mandarin is required.
- Can work overtime if needed
**Daily Tasks**
- MARKETING_
- Develop marketing and communications strategies and initiatives.
- Manage coordination of marketing and communications campaigns/activities to leverage reach/results.
- Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
- Work Closely with the Sales, Design and Leadership to compile marketing goals and insights
- Coordinate advertising and advertorial activities.
- Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
- Prepare monthly marketing communications report.
- Review and create assets for Sales Pitch Decks.
- Review and create assets for Co-Marketing events
- Identify new marketing trends and partnerships in the ecosystem
- Create content that is engaging and useful
- SOCIAL MEDIA MARKETING_
- Develop clients' social media strategy and creative of content.
- Develop creative social media campaigns for impactful brand awareness.
- Increase following and engagement on social media pages.
- Analyze engagement performance for boosting.
- MEDIA AND INFLUENCER ENGAGEMENT_
- Ensure press kit is up-to-date with the latest news and offerings.
- Develop seeding strategy and creative of content
- Communicate social media handles and handles for influencers.
- Maintain media, KOL and influencer contact list.
- Coordinate media and influencer events.
- Oversee filming and photoshoot activities, in collaboration with the graphic designer.
- Manage monthly media and influencer activities report.
**Job Types**: Full-time, Permanent
**Benefits**:
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
Schedule:
- Can work overtime if need (paid)
- Mon-Fri
**Experience**:
- Marketing: 3 years+ (mandatory)
**Salary**: From $40,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Paid time off
- Vision care
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Markham, ON L3R 9X4: reliably commute or plan to relocate before starting work (required)
**Experience**:
- 4A Marketing agency: 1 year (preferred)
- marketing: 3 years (preferred)
**Language**:
- Chinese (required)
Work Location: In person
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