Head of Marketing

3 weeks ago

Toronto, Canada Copper CRM Full time

Copper isn’t just another CRM. Most CRMs are glorified databases with legions of custom fields that attempt to make business processes repetitive. But just as no two people are identical, neither are most sales processes. Copper takes a human and action-centered approach by building tools that teams love and adopt so businesses can focus on growing faster.

Copper surprises people: Clients tell us they actually _love_ their CRM, but this notion was previously a feat of impossibility. We’re turning CRM on its head by offering a beautifully crafted, Google Workspace-native tool that offers productivity, organization and visibility.

It’s an exciting time to be part of Copper. We’re expanding into new product areas with a goal to deliver a suite of customer-growth solutions. There are few individual players left in the business productivity category who are truly capable of capturing significant market share. We’re one of them - with a strong foothold in the space, and funds raised of $100 million.

—
- Copper's marketing team is seeking a **Head of Marketing** for an eight-month maternity leave cover who has deep experience in marketing, with specific and demonstrable expertise in demand generation. You’ll own all marketing and go-to-market initiatives across the company, and lead a team of individual contributors and managers. You'll continue on a path of diversifying demand, while experimenting and optimizing to improve yield from existing channels. You must also be a great storyteller, represent the Copper's brand, and be passionate about the customer journey.

While this role is currently scoped for maternity leave cover, there may be opportunities to transition into a full-time role in the organization, based on performance.

**What you’ll do**
- Lead a team of marketers across demand generation, product and customer marketing, content, design and web development
- Deliver predictable pipeline at scale and create a dominant market position for CRMs designed to run on Google Workspace
- Develop and execute thematic launch plans for new product initiatives, working closely with product management, communications, engineering, design, support and sales
- Iterate on the value proposition for Copper and identify use cases that resonate with our customers to build compelling messaging and develop compelling narratives that tell the Copper story
- Coordinate user and competitive research, both qualitative and quantitative to better understand our users and competitive landscape and turn those results into actionable insights
- Act as a productive member of Copper’s senior leadership team, and contribute meaningful insights in discussions
- Partner cross-functionally with sales, marketing, revenue operations and product to understand lead quality and drive further improvements

**What you’ll bring**
- 8-10 years of marketing experience in SaaS
- Leadership experience in a full-time or fractional capacity
- In-depth understanding of key metrics like conversion rates, win rates, cost per acquisition, LTV:CAC and ability to manage a budget as it pertains to a fully loaded cost of sales
- In-depth understanding of Google Ads, programmatic, other SEO/SEM and sponsorships
- Exceptional organization, prioritization and project management skills
- Excellent communication and storytelling skills; need to be able to present to executives, good at delivering insights, ideas, results and feedback
- Experience influencing cross-functional teams
- Strong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative analysis
- Self-starter who is has the ability to set strategy, build programs from scratch, but also can roll up your sleeves to get things done
- Demonstrated success managing and optimizing cross-channel campaigns for outcomes including user acquisition, lead gen, and retention or brand
- Driven to deliver constant improvement of key campaign metrics using build-measure-learn-iterate style feedback loops

Our teams are distributed across the UK, Canada and in the United States. We are remote first, and we are an equal-opportunity employer.

At Copper we are committed to building and empowering a diverse and inclusive environment. We recognize that diverse teams are strong teams, so we encourage people from all backgrounds to apply.

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