Marketing & Communications Specialist

3 weeks ago

London, Canada Polarity Full time

**Qualifications**
- Digital marketing: 2 years (required)
- Microsoft Powerpoint: 2 years (required)
- Adobe Illustrator: 2 years (required)

Polarity is a start-up company that is focused on creating unique campaigns, looking for a **part-time Marketing and Communications Specialist** to play an important role in developing and implementing integrated marketing and communications campaigns.

The role requires a person with a solid understanding of how each social media channel works and how to optimize content and brand voice while leading and participating in relevant conversations on behalf of our clients to build affinity and awareness.

**About you**
- You love talking to people and social media
- You understand which platform hosts which audience and how to optimize content and tone to curate a positive experience.
- You have your finger on the pulse of what’s trending and know how to convert that into content opportunities
- You are analytical and constantly measuring campaign success and looking for opportunities to optimize.
- You are an adaptable, multidimensional, problem solver that is capable of analyzing technical challenges and producing the best possible solution.
- You take ownership of your attitude and deliverables on a daily basis and bring your best.

**Responsibilities**
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Communicate across teams design needs and timing.
- Effectively communicate with influencers on social media accounts
- Understand different paid promotion strategies, such as Instagram Promotions.
- Assist with crisis management, bad reviews, and negative news communications.
- Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community growth and engagement.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Create comprehensive reports of content performance with recommendations to shape future campaigns.

**Job Type**: Part-time
Part-time hours: 6 per week

**Salary**: From $15.50 per hour

**Benefits**:

- On-site parking

Flexible Language Requirement:

- French not required

Schedule:

- Day shift
- Holidays
- Monday to Friday

Ability to commute/relocate:

- London, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Secondary School (required)

Work Location: Hybrid remote in London, ON

Expected start date: 2023-09-01

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