Email Marketer

2 weeks ago

Victoria, Canada Pilothouse Digital Ltd. Full time

**We need you at Pilothouse**

We're a fast-growing performance marketing agency that manages tens of millions per month in direct-response ad spending for awesome direct-to-consumer brands.

We work with disruptive brands, and big budgets, and make crazy ideas come to life

Our model is built upon the core values of Alignment and Transparency, which means that, unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.

**REQUIREMENTS**:

- Klaviyo
- Mailchimp
- Postscript SMS
- Constant Contact
- Hubspot
- Sendgrid
- Aweber
- GetResponse
- Zoho Campaigns

**THE DAY-TO-DAY**:

- Evaluate and iterate on creatives and content based on performance data.
- Collaborate with the media buyers and clients to test new content, reporting key findings back to clients.
- Communicate regularly with team members and clients. Your voice will need to be heard.
- Think outside the box to provide new ideas and conversion strategies. Create, test, repeat.

**ABOUT THE POSITION**:
**Strategy**:

- What is the best landing page to send our traffic to? Is this TOF traffic that still needs to be sold? Or is it BOF traffic that's ready to convert?

**Analysis**:

- Which user behavior triggers can we identify and implement to leverage automation without sacrificing personalization?
- What can we learn from user data to inform and tailor our list hygiene practices for each unique brand?
- How will I manage my A/B tests to produce actionable, communicable outcomes rather than data overload or data sets lacking statistical relevance?

**Collaboration**:

- What additional resources on the Pilothouse or client team are required to execute my strategy, and how will I manage those deliverables? (copywriters, designers, landing page devs, Shopify devs, etc)

**ABOUT PILOTHOUSE**

We are focused on building a team of hustlers who are passionate about the Direct-To-Consumer space and who are eager to learn and grow. We push each other to do awesome work and encourage team members to bring even the wildest ideas forward.

Team culture is everything at Pilothouse. Along with foosball games and Friday night beers, we have regular check-ins to discuss industry trends and new opportunities. You'll work with a team that has decades of marketing experience who want to learn from you just as much as you will from them.

**APPLICATION INSTRUCTIONS** - friendly hint - don't miss this part ; )

Along with your resume, please submit a cover letter and a brief explanation of why you are interested in this position.

OR take/include the following certifications:
Klaviyo product certification

Postscript SMS Marketing certification

We appreciate your time and thank all applicants for their interest, but will only be responding to shortlisted applicants.

**BENEFITS**

Perks for our online team members:

- Benefits package through Sun Life after completion of the 3 month probationary period
- Fun virtual events - we host company events to focus on fun and growth
- Casual dress
- Work from home
- Flexible work schedule

Perks for if you’re ever in town:

- Commuter friendly - we have bike storage inside our office
- Dog friendly
- Beer on tap - cold, local beer waiting for you

**Salary**: $40,000.00 per year

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