Bilingual Marketing Coordinator

6 months ago

Toronto, Canada Crimson Education Full time

Want to revolutionize the future of education and do meaningful work that transforms future generations' lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.

This is a **full-time, remote working position based in the U.S.**, with flexible hours. Must have high-level **Chinese & English reading and writing skills**.

**Responsibilities include**:

- Define, develop and strategize WeChat marketing
- Drive brand awareness of Crimson's personalized education and mentoring services and products through cross-channel campaigns and initiatives
- Identifying mutually beneficial marketing opportunities with other education providers
- Coordination of specific outreach tactics including expos, seminars, school talks and related event support
- Contribute to the creation of offline and online marketing content to increase brand awareness, create a positive customer experience, and increase conversions
- Take ownership of copywriting tasks, including, Facebook & Instagram ads, EDM campaigns, print collateral, and event descriptions

**What skills and experience are required?**
- Proficiency in English and Mandarin reading, writing, and editing skills is essential
- Bachelor's degree or higher ideally in the area of marketing or communications
- 2+ years of online/offline marketing experience
- Education industry experience is preferred but not required
- Strong organizational skills to manage multiple projects in a fast-paced, deadline-driven environment
- Experience crafting webinars, blog posts, multimedia content, and sales collateral
- Comfort performing data analysis and navigating Excel
Ability to work flexible hours when necessary (occasional meetings with other markets/time zones)
- Experience with copywriting and copyediting with attention to detail
- Applicant must be eligible to work in the US

**Why work for Crimson?**
- Flexible working environment, you will be empowered to structure how you work
- Option to work from our many locations/remotely around the globe (role dependant) with us
- Limitless development and exposure
- our internal promotions/role changes made up 33% of all recruitment last year.
- $1,000 training budget per year
- we love to level up
- Psychologist on staff
- Impressive fireside chats and workshops to help the team continuously level up
- Radical Candour is a feedback approach we live by
- We're a global player with 28 markets (and growing) across the globe

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you

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