Kinesso - Analyst, Search Marketing

4 weeks ago

Toronto, Canada IPG Mediabrands Full time

Location: Toronto

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Office: Vancouver

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Agency: Kinesso - Canada

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Ref#: 4992

**Position Summary**

KINESSO is a distinguished Canadian media planning and buying agency with a history of creating significant impressions for major brands across Canada. As digital marketing continually evolves, KINESSO is seeking to expand its team with a dedicated Search Marketing Analyst (SEO/PPC). This vital role within our Digital Team requires close collaboration with our integrated marketing units. The Search Marketing Analyst will be pivotal in shaping our online presence and enhancing our digital strategies to foster client success and brand growth.

**Key Responsibilities**
- Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING, Yahoo, Facebook, LinkedIn and others.
- Perform Search Engine Optimization (SEO) audits & provide recommendations to help improve the quantity and quality of organic traffic to customer web sites.
- Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes.
- Create promotional text ads for use with a variety of campaigns across different publishers.
- Develop, implement and maintain Link Building Programs for SEO customers.
- Monitor and report on SEO & PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms & Organic Ranking programs.
- Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital approach.
- Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars and industry events.

**Desired Skills & Experience**
- Associate level of experience in Search Marketing (SEO/PPC).
- Associate level of client service and/or customer management experience.
- Proven track record of success in managing and optimizing SEO/PPC campaigns.
- Professional analytical & research skills with an innate ability to think outside the box.
- Excellent working knowledge of Microsoft Excel, Word, Outlook & PowerPoint.
- Working knowledge of Google Analytics is a plus.
- Experience using Ad Serving technologies like DART Search and DFA is an asset.
- Google Adwords Advanced Certification and MSN AdCenter Certificate is an asset.
- Knowledge of Social Media Marketing is an asset.
- Experience with A/B and/or Multivariate testing concepts is an asset.

**What's in it for you?**
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

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