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KINESSO - Analyst, Programmatic

4 months ago

Toronto ON, Canada IPG Mediabrands Full time

KINESSO is a leading Canadian media agency helping major Canadian brands deliver messaging across digital, broadcast, print, and out of home. We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working Media that drives brand engagement and delivers outstanding business results.

Our in-house programmatic team is seeking a curious passionate Analyst, Programmatic Media to join our dynamic team in Toronto.

A bit about the role:

You will be responsible for taking our programmatic media programs to the next level for some of Canada’s top clients. Responsibilities include overseeing the team’s day-to-day technical and operational support with key focus on ensuring successful campaign launch, pacing, and delivery. You will also participate and provide optimization and strategy recommendations as well as carry out modifications to increase overall digital media performance.

This pivotal role touches on all points of the digital planning process, platform execution, and customer service. We need someone who is agile, solution focused, and dedicated to supporting your immediate team as well as overall campaign objectives.

Responsibilities:

Campaign set up, delivery and implementation:

  • Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), The Trade Desk, Adobe Ad Cloud and other demand side platforms for campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation
  • Work in conjunction with the Digital Planners to provide strategic recommendations and strategies on a campaign to campaign basis
  • Troubleshoot campaign delivery and pacing issues, address immediately issues such as disapproved creative, delivery discrepancies, tracking and reporting issues
  • Work with the team to ensure that all campaign documentation is organized as per our specific process
  • Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites
  • Provide strategic support in the utilization of our own and our customers’ Data Management Platforms (DMPs)

Performance monitoring, reporting and optimization:

  • Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments
  • Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders
  • Monitor in market performance and provide timely recommendations for improving campaign performance
  • Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance
  • Work in collaboration with the Digital Media team and client on overall strategy, planning and innovation
  • Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns
  • Communication and relationship building
  • Actively participate and provide thought leadership during campaign briefings and other related digital media presentations
  • Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams
  • Ensure knowledge sharing both internally to our teams and externally to clients as required

Qualifications:

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Mid to intermediate experience in demand-side platforms or relevant experience in display, search, trafficking, ad operations, or site analytics optimization
  • You have experience within Google Display and Video 360 (DBM), Campaign Manager, AdWords, and other DSP’s and media buying platforms preferred
  • You understand Data Management Platforms, including used cases and benefits
  • You interest and aptitude for analysis / analytics
  • You’re passionate about working with RTB in the Canadian space (data, inventory)
  • You have proficiency in Power Point, Excel, and other analytics software
  • You have a understanding of pixels/tagging for digital campaigns
  • You’re an extra candidate if you have experience in traditional advertising, CRM, direct marketing, and lead generation
  • You have fundamental knowledge of online media metrics and analysis
  • You’ve got a customer service mentality
  • You have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner

KINESSO connects people to what matters - connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, KINESSO leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. KINESSO operates in over 70 markets worldwide. For more information, please visit .

What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

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