Marketing Automation Specialist

3 weeks ago

North York, Canada TSN Partners Full time

**About us**

We are professional, data-driven and innovative.

Our work environment includes:

- Work-from-home days

**Company Description**

We are innovative data and analytics professionals who accelerate the data agenda of our clients. We make data come to life in marketing automation, algorithms, insights, and visualizations. We are a lean, fast partner alternative to other professional service consulting firms.
- You will actively participate in marketing automation status calls with clients and agencies.
- You will document campaign requests by understanding client business needs and translating them into requirements.
- Set up and execute campaigns tool, including:List pulls/list generation/data list uploads

Configuring targeting/segmentation rules
Configuring personalization and dynamic content elements
Updating HTML/CSS
Taking accountability for end-to-end processes of client/campaign requests
- Support GDPR/CASL/CAN-SPAM compliance and handling of Personal Identifiable Information (PII)
- Take accountability for campaign performance reporting
- Champion continuous processes development and improvement intended to optimize operational efficiency, without sacrificing quality or creativity
- Promote adoption and adherence to new processes
- Actively make recommendations on tools and methodology for developing processes

**Qualifications**
- 3+ years’ hands on, in tool experience with marketing automation platforms (preferably Salesforce Marketing Cloud, Braze, Pardot and Eloqua); working with custom triggers, A/B testing, segmentation, dynamic content and personalization strategies.
- Understand and configure lead capture forms on landing pages (i.e. have knowledge of how URL parameters and cookies work)
- Ability to manage multiple client deliverables concurrently and to shift priorities and timelines as needed.
- Strong business, high detail-orientation and solid logical acumen
- Excellent verbal and written communication skills appropriately applied to all levels of seniority.
- Understanding of HTML, CSS,.AMP script and JavaScript
- Advanced knowledge in SQL and Excel
- Nice to have: Knowledge on Mobile communications (Push/SMS)

**Benefits**:

- Work from home

Schedule:

- Day shift

Ability to commute/relocate:

- North York, ON M3C 3R6: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in North York, ON M3C 3R6

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