Performance Marketing Manager

2 months ago

Toronto, Canada T6 Talent Partners Full time

Our client is a high-growth, direct-to-consumer ecommerce startup expanding quickly across North America. We are seeking a
**Performance Marketing Manager**, to own and optomize the paid marketing strategy as the organization continues to scale. You will own the paid marketing channels vertical end-to-end - from creating the strategy, partnering with brand & creative on asset creation, launching the campaigns, managing the platforms and reporting insights - as well as testing plans & exploring new channels.

The team is currently focused on growing sustainably (vs “growth at all costs”), and in this role you’ll be both building and iterating/optimizing. Customers and product are core to this business, this is not just a “
_numbers_” job (and spoiler alert: the product is pretty cool).

We’re looking for an analytical and creative individual who can expand our paid acquisition marketing efforts. This is not an entry-level position. You bring the experience and confidence needed to speak up, share your insights, and ask tough questions.
- This is a remote role based in Canada with occasional travel required to the company HQ in Canada._

**Responsibilities**:

- Measuring results of existing paid marketing channels and optimizing campaigns based on platform and business results data
- Set-up, optimize, maintain, and scale paid acquisition campaigns (ex. Facebook Ads, Google Ads, etc)
- Sourcing, testing, and evaluating new ad channels and technologiesDetermine the best channel mix and go-to-market strategies to meet high scale and low cost new users.
- Test and provide creative insights to the Creative team to produce high performing ad creative
- Develop & execute experimentation plans and testing framework that evolve our creative, messaging and targeting strategies.

**About you**:

- You have a deep understanding of the digital paid landscape and have 3-5 years of experience creating high growth, scalable programs
- Direct experience in digital ad platforms (Facebook Ads, Google Ads, Programmatic, etc) and able to set up campaigns, manage insights and adjust based on performance.
- Data driven and have an analytical mindset.
- Your decisions are based on data.
- Able to work with very mínimal direction
- Ability to query and analyze performance data.
- Experience with data visualization tools is a plus.
- You’re comfortable challenging ideas and equally comfortable having your own ideas challenged
- Experience with conversion tracking and tagging solutions such as Google Tag Manager, Tealium or equivalent

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