Performance Marketing Manager

2 months ago

Toronto, Canada HiMama Full time

**About HiMama and Our Mission:
HiMama is improving learning outcomes for children aged zero to five. We are a social purpose business and certified B Corporation that connects families with the early childhood professionals who serve them. Our goal is to empower early childhood educators with affordable tools that enable them to improve developmental outcomes for the children they work with, while educating parents about the importance of their work. If you are excited about being part of a high-growth tech company focused on making a difference in a highly impactful industry, HiMama is the place for you

We’re looking for an experienced and passionate Performance Marketing Manager to join the Marketing team at HiMama. As the Performance Marketing Manager, you will oversee all paid ad channels and be responsible for analyzing data to pull insights and inform decisions across both paid and organic acquisition channels.

Your day-to-day responsibilities will be a mix of hands-on execution and high-level strategic planning. You will be creating, executing, and managing paid acquisition campaigns, monitoring performance, analyzing data to optimize programs, and ultimately guide the investment in paid ads to benchmark targets tying back to LTV:CAC.

This will be a highly visible role on the Marketing team, with your main stakeholders being Sales, Revenue Operations, and Finance. To be successful in this role you’ll need to be an analytical thinker with a growth mindset with a passion for testing, hacking, and learning from the tests you’ll be owning.

**What You'll Be Doing**:

- Manage 6-figure annual paid budget across all performance marketing channels including Paid Search, Paid Social, Display
- Maintain and monitor key metrics across channels including but not limited to: budget pacing, inbound volume, ROAS, ARR, LTV, and CAC
- Deliver detailed and actionable insights and strategic recommendations, allowing the marketing team to clearly understand what tactics and strategies are driving performance throughout the paid acquisition funnel
- Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how to best capture ROI
- Manage all website conversion optimization metrics, including running hypothesis-based tests to ultimately improve conversion rates across our web properties
- Manage an experimentation roadmap to optimize performance, reporting on learnings with the team
- Optimization testing for relevant web properties being used for ad programs

**What We're Looking For**:

- 4+ years in-platform execution experience setting up campaigns in Google Ads, Bing, and Facebook ads manager
- Deep understanding of data or data modeling and ability to objectively identify insights for sharing with stakeholders
- Exceptional analytical skills to identify opportunities within complex data and how to best operationalize
- Previous experience owning and managing 6-figure paid ads programs
- Previous experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels
- Proven track record of building and scaling acquisition campaigns with a strong focus on LTV:CAC, ROAS, etc.
- Passionate about getting into the weeds with execution, experimentation, optimization, and testing

**_
Experience in the Ed Tech Industry is a plus _**

**Don’t have all the requirements but convinced you’ll be able to make an impact? We’d love to hear from you**

**HiMama Perks**
- Flexible working arrangements, with the option to work from our vibrant downtown Toronto office or work remotely
- Health benefits package includes medical, dental and vision
- Paid time off, including vacation, personal days, paid sick days, and paid volunteer days
- Opportunities for learning, mentorship and professional development
- Ongoing team-wide and company-wide virtual social activities and success celebrations

**Accessibility**

**Commitment to Diversity**
- Diversity, Inclusion and Belonging are central to HiMama's core values. HiMama aims to ensure we provide a safe environment for everyone to thrive while bringing their authentic selves to work. Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes our team extra special. Our focus on inclusion and belonging is activated in the day-to-day culture at HiMama through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS Slack community, D&I training and education, volunteer days, donation matching, and more.

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