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Manager, National Brand Activation Budweiser

1 month ago

Toronto, Canada Labatt Breweries Canada Full time

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

Company

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

Job Responsibilities
- Lead strategic development of trade tools and customer programs for Budweiser and Busch in Canada by leveraging a strong understanding of the market dynamics in all provinces
- Generate commercial actions from consumer insights and sales performance
- Create strategic 1-Year-Plans and 3-Year-Plans for Budweiser and the Busch family of brands
- Deliver activation tools and programs to the sales team for both the retail and on premise channels to drive volume, share and brand health
- Work collaboratively with brand marketing counterparts to build cohesive integrated marketing campaigns
- Work with a wide vendor base to ensure all brand promotion tools are on budget and delivered on time
- Manage relationships with key sponsorship partners such as the NFL and Toronto Blue Jays
- Responsible for tracking and delivering ROI on trade marketing spend

Job Qualifications and Competencies
- University Degree in Business or related field preferred
- Minimum 5 years business experience, ideal background in trade marketing
- Related package goods or beverage alcohol marketing experience
- Strong team work skills and orientation
- Excellent communication, presentation, negotiation skills
- Ability to manage a wide range of multiple priorities
- Experience managing multi-million dollar operating budgets
- Ability to work with a multi disciplined team including shopper marketing agencies, internal sales, marketing, insights, legal and procurement teams
- Strong ability to build relationships with many stakeholders
- Change and Innovation - ability to drive change and innovate on brand initiatives to ensure they drive business growth and control costs
- Global Thinking to identify new initiatives internally or externally to help drive the business results for the brand

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

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