Marketing Manager

3 weeks ago

Mississauga, Canada AstraZeneca Full time

**About AstraZeneca**:
At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation - ultimately providing employees with the opportunity to work across teams, functions and even the globe.

Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office in Mississauga is purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.

Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

**Our Position**

Are you passionate about improving the lives of people diagnosed with hematologic cancers? Do you enjoy using your deep understanding of marketing to deliver creative, patient-focused initiatives and forward-thinking strategies?

Reporting to the _Senior Marketing Manager-Hematology_, you will work closely with a cross-functional team to support the strategic direction and growth of a branded hematology medicine across multiple indications in the Canadian market.

Your role in helping build the brand, accelerate uptake and achieve our ambition includes:

- Build, lead and implement HCP marketing activities and tactics to promote our hematology products
- Coordinate the strategic and tactical planning processes to drive success over the short-term and the long-term
- Lead and develop a cross-functional digital strategy and tactical plan embedded within the overall hematology plan
- Leverage insights and measure the impact of digital initiatives to optimize content and channel mix
- Build rapport and trust with the sales team to drive activities and inspire meaningful customer interactions
- Directly manage vendors, execute logistics, develop content and communicate with all partners
- Positively influence brand performance and profitability while controlling promotional expenses
- Build rapport with key external experts and partner with them to elevate AstraZeneca’s leadership position in hematology, and ultimately improve the patient experience
- Collaborate with key internal cross-functional partners on critical initiatives to build a differentiated and successful hematology brand with patients and HCPs at the center
- Responsible for collecting and reporting Adverse Events following AstraZeneca policies and procedures
- Ensure key projects are implemented per AstraZeneca’s compliance and regulatory policies, PAAB and IMC codes

Your qualifications include:

- University degree or equivalent in science and/or business
- A minimum of 5 years in the pharmaceutical industry and you have demonstrated your impact in multiple roles such as sales, marketing, professional education, sales training, analytics and insights
- You act in a timely manner, constantly prioritizing work to meet business needs
- You are a critical thinker and focus your work on the highest priorities aligned to the overall strategic direction with a patient-centric approach
- You positively impact and influence others and quickly establish credibility while building strong business relationships
- You have strong communication skills: writing and presentation and you are people focused in discussions
- You have experience building digital platforms/channels
- You are committed to a developing a cohesive team environment
- Previous work in hematology-oncology is an asset
- Previous KOL relationship management experience is a plus
- French language proficiency would be a bonus

**Great People want to Work with us Find out why**:

- GTAA Top Employer Award for 9 years
- Learn about our culture
- Learn more about working with us in Canada
- View our YouTube channel

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