Manager, Marketing
2 months ago
**Position Overview**:
- Conceptualize, execute, and analyze go-to-market plans for accountable portfolio
- Aid in the development & implementation of new strategies and marketing approaches to help foster brand health
- Accountable for the achievement of direct contribution, market share and budgeting targets
- Responsible for the design and delivery of the Integrated Marketing Communications (IMC) plan that successfully delivers against key business goals and KPIs
- Leads the Canadian marketing e-commerce strategy & roadmap, building support plans that influence online purchase
**Major Duties**:
- Identifies, develops, and recommends an annual consumer and customer go-to-market plan that will help grow brand sales, market share and/or profits.
- Leads the development and implementation of go-to-market strategies and marketing communication plans for accountable segments, ensuring alignment with Global and Canadian business objectives.
- Develops and implements local marketing plans in partnership with Global Marketing and Canadian cross functional teams.
- Works in close collaboration with the Sales team to develop joint business plans for our customers.
- Responsible for strategic business reviews and pro-actively develops contingency plans throughout the business cycle due to shifting internal /external factors.
- Practices excellent brand management fundamentals, through strong grasp of analytics and P&L management.
- Develops fact-based recommendations for volume targets, local market pricing strategy & distribution strategy.
- Responsible for budget planning, management, and required financial approvals.
- Partner closely with Canadian Merchandising team on the development and execution of the in-store experience, rooted in analytics and aligning with brand strategy.
- Partner closely with Canadian Sales Team ensuring clear links are established between Marketing & Sales strategies to maximize impact and ROI of consumer messaging in Canada.
- Builds strong relationships with Global and US counterparts to ensure timely information exchange and collaborate to build local market business solutions for identified issues and challenges.
- Educates and advocates for Canadian market needs to deliver upon local market opportunities and objectives.
- Share learnings on competitive positioning, products, brands, and marketing activities.
- Liaise with Sales on e-commerce strategy and execution. Overseeing the delivery of ecommerce content & development of key promotions and marketing campaigns on retailer e-commerce platforms
- Establishes effective benchmarks for measurement of campaign performance with clear KPIs and ROI measurement.
- Defines best practices for analytics and ensures consistent, ongoing benchmarking and analysis of performance, including making data-driven recommendations to improve future success.
- Identifies opportunities to drive innovation and competitive differentiation for the organization through digital technologies and consumer experiences.
- Leads local Media, PR, & Social agencies (and other partners as needed) to develop best-in-class consumer communications.
- Provides strong leadership and guidance to agency partners.
- Develop detailed briefing documents, provide organized and actionable feedback, manage KPIs and evaluation
- Ensure agency partners are educated and updated on key business objectives, challenges, and results
- Performs other related duties as required
**Experience**
- 5+ years related business experience within marketing/communications/media.
- Experience in media planning and strategy development, focused on digital; Knowledge of Canadian media/influencer landscape, and e-commerce experience strongly preferred
- Experience within the cosmetic or consumer packaged goods industry and/or experience marketing to the drug, food and mass merchandiser channels preferred
**Knowledge, Skills, and Abilities**
- Strong organization and project management skills, with proven attention to detail.
- Proven ability to plan and execute projects on time while juggling multiple priorities, with a proven ability to set goals and prioritize among many important projects
- Demonstrated ability to gather, analyze, summarize, and present data, information, and conclusions.
- Is self-motivated and exhibits business maturity, drive, and passion in a fast-paced environment.
- Proven ability to work effectively in a team environment with multi-functional stakeholders.
- Demonstrated ability to be proactive and anticipate job requirements; takes ownership to resolve issues.
- Committed to continuous improvement and the sharing of best practices.
- Positive attitude that sees opportunities in the face of ambiguity and change.
- An entrepreneurial spirit with a passion for creative thinking.
- Intermediate/advanced Microsoft Word, Excel, and PowerPoint skills.
- Working knowledge of Nielsen MarketTrack and Customer Point-of-Sale data.
**Education**:
- Undergraduate degree or equiva
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