B2b Cem Trade Marketing Manager

3 weeks ago

Laval, Canada Michelin Full time

B2B CEM Trade Marketing Manager

SCOPE

Canadian market for 6 brands (Michelin, BFGoodrich, Uniroyal, MRT, Oliver, MegaMile) and 7 Business Lines:

- On Road: TLD + retread (Transport Long Distance); Urban;
- Beyond Road: Agriculture; Mining; Infrastructure; Construction
- Services & Solutions

KEY EXPECTED ACHIEVEMENTS
- MEDIA AND SOCIAL MANAGEMENT_
- Adapts the NA brief to be aligned with the NA strategy while considering the local challenges and budget management.
- When necessary, adapts the country social media strategy to match country challenges/ specificities.
- Manage local media agency and work with NA social agency to ensure plans are delivered accordingly with strategy
- Follow communication key performance indicators and relevant metrics and monitors and analyzes results.
- Work closely with north American team in all aspects of digital communication including SEO/SEM, affiliate, display re-targeting and acquisition.
- Manage media and social budget
- Develops adaptations (when necessary), translations or productions of content with local agencies.
- Provide proof reading of all translations for social publications and website
- TRADE MARKETING AND COMMUNICATION_
- Adapt retail/ dealer materials (brochure / POP / product sheets ) coming from the north American team (all LBs as described in scope above) and provide bilingual and adapted version for the Canadian market
- Manage POP materials for B2B: from printing elements to fulfillment management with local fulfilment house
- Provide proof reading of all translations made by the north American team for marketing documents or system (Maestro, Product sheet)
- Integrate all materials in different communication channel (Tire Value; Michelin B2B; Chatter SF, monthly priority call meeting )
- Management of materials for local events at KUBIK
- Provide tires for field engineers and support translations for technical bulletins
- Tire Value: uploads all documents for all LBs in French and English; manage assets
- ASSOCIATIONS SUPPORT_
- Provide support for associations (subscriptions fees, give aways, tire seeding )
- evaluate their relevancy in term of business impact
- BUDGET MANAGEMENT_
- In charge of managing B2B Marketing budget for both media and trade marketing
- Defining media budget for media agency
- Budget management with suppliers (printer/fullfillment house/translation agency )

COMPETENCIES REQUIRED
- Bilingual French/English
- Laval based office (could be adapted but need regular visit to HO in Laval, QC)
- Marketing communication knowledge
- Agencies management
- Project Management skills
- Product knowledge for B2B products

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