Vice President, Marketing

4 weeks ago

Kitchener, Canada Conestoga College Full time

Requisition Details

**Job Title**:
**Vice President, Marketing & Communications**

**Requisition #**:
**23-574**

**Campus**:

Doon

**Department**:

Marketing & Communications

**Posting Date**:

Friday, April 14, 2023

**Closing Date**:

Sunday, April 30, 2023 at 11:59 PM EST

**Vacancy Type**:

Administration - Full-time

**_Named as Kitchener Waterloo’s 2023 Business of the Year (over 50 employees), Conestoga College is recognized for i_**_nnovative and proactive leadership, measurable success as a business and/or as an employer, good corporate citizenship, and exceptional contributions by promoting community betterment._**

**About Conestoga College**

Conestoga is a leader in polytechnic education, delivering a full range of career-focused education, training, and applied research programs. Conestoga's growing network of campuses serves approximately 57,000 full and part-time Canadian and International learners each year. These learners have been drawn to Conestoga to pursue a high-quality education. Conestoga delivers more than 311 career-focused programs and has more degree offerings than any other college outside the GTA, including Ontario's only college-based, accredited engineering degrees. As one of the country's top research colleges, Conestoga's applied research activities support student learning and help area businesses grow, innovate, and improve their productivity. Conestoga College has campuses and training centres in Brantford, Cambridge, Guelph, Ingersoll, Kitchener, Stratford, and Waterloo. The future is bright for Conestoga, with a new Skilled Trades campus that opened in September and further expansions on the horizon in Milton and Waterloo Wellington.

**Opportunity Proposition**

**Responsibilities**:

- Serves as a senior leadership team member providing strategic direction on communications and marketing-related issues
- Works effectively as a team member in a dynamic executive environment and promotes teamwork across the organization by maintaining positive relationships and utilizing effective problem-solving skills
- Plans, develops, and implements a comprehensive and integrated marketing strategy that supports the College’s strategic priorities and coordinates all significant marketing efforts to build the College’s reputation, awareness, and brand in targeted geographic, academic, and industry markets
- Skilled in executive written and oral communication
- Develops strategic messaging and positioning for organizational reports, speeches, presentations, articles, and associated communications on behalf of the President’s Office and oversees the planning and execution of Conestoga’s communications and outreach activities targeted to both internal and external audiences, including corporate reports and publications, internal communications, social/digital media, and the corporate website
- Serves as Conestoga’s primary media relations contact and consultant and as a member of the College’s senior leadership team
- Provides leadership for crisis and emergency response communications as well as guidance and assistance in identifying, managing, and messaging issues that may impact Conestoga’s image
- Oversee marketing advertising, branding strategy and tactics, events and experiential marketing, and governance of brand standards
- Supports public relations activities that enhance the direction and positioning of the College; builds relationships with key media outlets and ensures messages reach key audiences
- Keeps abreast of educational sector, professional and technological trends, issues, and services, as applicable
- Will have successfully integrated marketing in conjunction with communications to support College goals and objectives
- Assumes fiscal responsibility through budgetary planning and implementation
- Oversees human resource management for the assigned area creating a culture of employee engagement; ensures HR policies are administered consistently across the function
- Organizes communications and marketing through appropriate structure and delegation of functions; identifies succession planning needs within the team

Qualifications:
**Qualifications**
- Bachelor’s Degree required; Master’s Degree preferred (i.e., Communications, Public Relations)
- Previous experience in higher education is preferred but not required; working in a complex, matrixed environment with multiple internal/external audiences is a must
- A champion for the brand, experience in evolving a brand is desirable; strength in brand development, storytelling and adapting messaging to address various constituents
- Superior communications skills - oral, written, editing, and presentation
- Strong working knowledge of the latest digital and print trends, digital engagement, social media, content marketing, lead generation and acquisition strategies and tactics, search engine optimization, paid media, branding and market research techniques and practices
- Actively involved in

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