Marketing Manager

2 weeks ago

London, Canada The Strategy Inn Full time

**_Who is Strategy Inn:_**
A growing advertising agency where we are passionate and dedicated to creating, planning, and handling advertising and other forms of promotion and marketing for our clients

**_What We Do_**

We are a team of Digital service experts who go the extra mile to ensure peak performance for your business's advertising, marketing, reputation and sales.

**Marketing Coordinator**
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Onboarding of new clients and monthly update to them.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, small business owners, agencies and vendors
- Prepare and monitor the marketing budget of clients and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Manage online social channels by engaging daily, answering questions, and building a sense of community with our online audience.
- Review analytics and create monthly reports on key metrics to Manager
- Other duties as assigned may be required to support digital and traditional marketing campaigns.
- Coordinate with contractors and agencies (photographers, videographers, web developers etc.).
- Assist with updating our website - Shopify experience preferred.
- Assist with photography and videography at events, meet clients when needed
- Setting individual sales targets with the sales team and overseeing the activities and performance of the sales team.
- Creative direction, video editing skills a bonus, ideally in Adobe Creative Suite.

**ACCOUNT MANAGEMENT**
- Critical thinking and implementation, as your role is a point of contact for clients and team.
- Communicate marketing ideas and strategies to clients
- Provide the client via bi-weekly or monthly meetings to ensure that expectations for project delivery are met
- Closing the loop on client communication and ensuring that follow-up is timely, and that team members are brought in as needed.
- Prepare meeting agenda and prep documents for account performance meetings
- Summarize actionables for client and Strategy Inn team
- Independent problem solving while taking accountability for decision-making

**PROJECT MANAGEMENT**
- Go-to person for your team members, you implement marketing initiatives, work out deadlines for your colleagues/clients, and maintain quality assurance regarding assets, content development, and messaging
- Develop project briefs for lead funnels and campaigns
- Ensure that workflows and timelines are accurate and met
- Ensure that asset requests are implemented and delivered on time
- Activate projects in a timely manner and ensure expectations are communicated to the client

**MAINTAIN QUALITY**
- You'll assist the leadership team in measuring and reporting the impact of marketing strategies to determine the results of campaigns and promotions.
- Quality checks to determine whether the team needs to re-calibrate/revise the strategy
- Monitor all boosts, ensuring audiences and content align

**CONTENT DEVELOPMENT**
- Lead discussions about promotions
- Proactively provide clients with ideas for social media and promotions
- Proven ability to write and edit copy for social media and advertising.
- Quality check design assets

**Requirements**:

- University degree or diploma in Marketing, Communications, Sales, Business or equivalent.
- 2-3 years of direct work experience in a Marketing or Communications capacity.
- Excellent written and verbal communication skills.
- Ability to build and sustain relationships with clients, including freelancers and sales team.
- Solid knowledge of website (wordpress), Ads (facebook and Google), and social media content creation.
- Excellent understanding and familiarity with brand building and brand management.
- Direct experience with graphic design, web design, content management systems and other marketing-related software tools.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Skilled and passionate copywriter / content creator

**Location**:London, Ontario.

**Wage**:This is a part time position based on performance will become full time

**Job Type**: Part-time
Part-time hours: 20 per week

**Salary**: $16.00-$18.00 per hour

**Benefits**:

- Casual dress
- Flexible schedule
- Work from home

Flexible Language Requirement:

- French n

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