Paid Media Manager

3 weeks ago

London, Canada Sparks Marketing Communications Full time

Paid Media Manager

Meet the consumer experience agency. Sparks Marketing Communications works with brands who share our passion for providing the best experience for consumers at every touchpoint. We execute on a variety of marketing tactics - including experiential, traditional, digital and social media.

About This Role:
Key Responsibilities:

- Plan, launch and optimize paid media campaigns across multiple platforms including Search, PMax, Programmatic, Video, Paid Social and more
- Collect data and analyze performance, making data-informed decisions for the improvement of our clients’ campaigns
- Report on performance and relay results to clients
- Manage media spend across tactics
- Build and execute on A/B testing strategies to inform campaign frameworks
- Support the Head of Digital in testing new channels and technology to drive innovation and client acquisition
- Establish strong relationships with internal and external stakeholders

Qualifications:

- Minimum 6 years of digital marketing experience
- Demonstrated expertise in strategizing, launching and optimizing paid media campaigns for clients, managing budgets upwards of $1,000,000 - $10,000,000
- Be data-driven and have the ability to speak confidently to data-based insights to inform marketing strategy
- Consistently keep up with platform changes to understand how best to serve clients
- Ability to manage multiple projects and to deliver against deadlines and budget
- Excellent communication and interpersonal skills (written and verbal), with key attention to detail
- Ability to work independently and collaborate both in-person and remotely with the team
- Ambitious, growth-focused mindset; not afraid to take on new challenges and navigate uncharted territory to innovate for the business

What We Offer:

- Competitive salary and benefits package
- A collaborative and innovative work environment
- Professional development opportunities and room for career growth
- Flexible work environment (remote, with select in-office opportunities based on location)

Sparks Marketing Communications is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment for everyone. All employment is decided on the basis of qualifications, merit, and business needs. Sparks celebrates and embraces diversity.

We thank all applicants for their interest in working with Sparks. Only those selected for an interview will be contacted.

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