Marketing Coordinator

2 weeks ago

Toronto, Canada Computek College Full time

Do you want to be a part of a long-established and reputed post-secondary educational institution serving new Canadians? Are you a dedicated team player who is a smart self-starter with a strong work ethic and exceptional time management and project coordination skills? We are looking for savvy professionals to enhance our team as we expand our scope and delivery of innovative learning outcomes for our students.

Celebrating our remarkable 30th year anniversary in 2021, Computek College is one of Ontario's leading private career colleges dedicated to providing practical learning for newcomers to become employed. Our students learn from industry proven instructors, access special workshops that give them a competitive edge in the job market, and effectively leverage financial aid and career services. We offer several diploma and certification programs in business, healthcare, and technology with additional weeknight and weekend classes.

**Our Values**
- We fundamentally believe that newcomers to Canada bring with them, knowledge and skills that affords them the right to decent work. We acknowledge their inherent dignity, wisdom, and agency.
- We are committed, therefore, to providing a nurturing learning environment that is equitable and inclusive where our newcomer students can realize their full potential.
- By facilitating the free expression of diverse perspectives in a respectful manner on campus, we create conditions for our diverse student body and staff to make a positive difference in all aspects of our college.

We are looking for an exceptional **Marketing Coordinator** to join our student success department.

***

The Marketing coordinator develops and coordinates marketing plans, strategies and campaigns. They also help planning, implementing, and monitoring marketing, branding, and advertising activities to improve the brand’s image and increase customer satisfaction. Responsible for conducting market and prospect research to understand evolving trends within the market and any leads which should be developed.

**Duties include but are not limited to the following**:

- Support marketing day-to-day operations including media campaigns, promotions and projects.
- Arrange and coordinate special events, projects and mailings.
- Integrate all recruitment marketing activities, including lead tracking, conversion, and reporting with student CRM.
- Conceptualize, implement, and manage all marketing communications with agents, prospective students, partners, and others.
- Participate in recruitment and engagement events.
- Liaise with Admission Representative(s) and Placement Coordinator(s) to develop and distribute a range of resource and promotional materials designed for the recruitment and retention of targeted groups.
- Prepare daily leads, conversion, and campaign performance reports.
- Manage and disseminate inquiries and leads as needed.
- Research and monitor current educational trends.
- Determine advertising and promotional needs.
- Oversee content and design update of website.
- Manage the development of new website functionalities.
- Monitor web tracking data and make recommendations to improve and enhance site.
- Review monthly analytics of PPC, affiliate partner network, social media channels, and other advertising campaigns to lower acquisition cost.
- Create, update campaigns and landing pages. Conduct an A/B test to improve conversions.
- Manage all social media channels and coordinate replies as needed.
- Develop and execute an annual social media calendar of events, postings and paid social campaigns.
- Produce original photo and video content for the social media channel.
- Upload and share content on social media and website properties.
- Accurately track and report monthly budget, including preparing requisitions and invoice management.
- Coordinate production of all marketing materials including copywriting and conceptualizing advertisements, prospectus/brochures, advertisement, and other campaigns
- Coordinate the production and shipment of brochures and giveaways.
- Enhance organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

**Qualifications**:

- Bachelor’s degree in a relevant field such as Marketing & Communications, Business Administration, or other relevant fields is desirable
- Two (2) years of relevant experience in higher education institution in the areas of Marketing/Communications or relevant fields is preferred
- Outstanding creativity and a positive, go-to attitude
- Excellent written and verbal communication skills
- Strong cross-cultural communication skills is an asset
- Excellent organizational skills
- The ability to maintain confidentiality
- Computek College is an inclusive work environment and as such has a workplace accommodation policy in place. Accommodations are available, upon request, for the interview process and other selection stages for job

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