Associate Director/director

2 weeks ago

Toronto, Canada Tiger Analytics Full time

Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner.

We are looking for someone with a good blend of business consulting skills and data analytics background. If you are passionate to work on unstructured business problems that can be solved using data, we would like to talk to you.

RESPONSIBILITIES:

- Ability to understand the business context by discussing existing data models with senior client leaders and deriving useful business insights.
- Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
- Measuring customer behavior on and across all the digital experiences we build to empower the businesses with valuable insights that help them make better, more informed decisions.
- Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
- Responsible for the measurement of customer behavior on and across all the digital experiences in order to empower the business with valuable insights that help them make better, more informed decisions.
- Define and execute measurement strategies for multiple lines of business to test, measure and optimize digital marketing and online customer experiences.
- Partner with business leads (Product, Marketing, etc.) to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, and reporting.
- Architect digital analytics solutions through a standard, universal lens across all lines of business, with additional focus on reliability, scalability, performance and compliance.
- Be driven by the integrity of analytics data collection, ensuring that the business can be guided by quality data and insights.
- Write documentation for business users, marketers, and web/mobile developers that details the digital analytics solution from both a business and technical perspective.
- Define measurement strategies for multiple lines of business to enable functional business teams and the enterprise, to measure, understand and optimize online customer experiences.
- Making presentations to senior management, communicating results to business teams, and develop plans to help operationalize analytic solutions.
- Perform Marketing Analytics, Campaign Measurement, and Reporting/Visualization using a combination of Adobe Analytics, Google Analytics, SQL, SAS, and Tableau.

**Requirements**:

- 12-18 years of experience implementing digital analytics tracking solutions for web and/or mobile experience.
- Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.
- Comfort with technical documentation and independently developing innovative, untested solutions.
- Experience enabling digital analytics tools, such as Adobe Analytics and Google Analytics 360, and other marketing technologies such as Adobe Audience Manager, Adobe Target, conversion pixels, etc.
- Comfort working alongside various functional teams (business, product, tech, etc.), across various lines of business. Supportive
-the success of partner teams is our success.
- Product Management, Web Development or Tech background is a bonus
- SQL and Python experience is a plus.

**Benefits**

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.

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