Outreach Specialist- Full-time, Permanent
2 weeks ago
**Overview**
The Outreach Specialist works with the Executive Director and the NSBA team to promote the
industry, especially career opportunities in the industry. The Outreach Specialist works with
students, job seekers, NSBA members, the public, key stakeholders, and potential customers.
**Duties & Responsibilities**
Note: This position requires the ability to work both independently and cooperatively, as many
of the duties described interconnect with work being done by other NSBA team members.
School and Community Engagement (>50% of the time):
- Develop, coordinate, and deliver career presentations and interactive workshops for
schools and other audiences around Nova Scotia and occasionally other Maritime provinces,
including pre-and post-activity assessments to measure impact.
- Participate in career fairs and related events.
- Develop/maintain partnerships with other organizations involved in career awareness.
- Develop summer programming to continue community engagement between school years;
this may include summer camps or partnering with groups like sailing schools.
- Note: Activities may include 3-5 day boatbuilding workshops/camps. Boatbuilding
expertise is not required, but familiarity with hand and power tools is important.
General Public Relations / Communications Activities:
Support the Communications Specialist as follows:
- Help update and develop new promotional material as needed using resources in the
NSBA’s multimedia asset library; key objectives include:
- Attracting new workers to the industry and highlighting industry career pathways.
- Promoting a people-centered workplace culture where employees feel physically and
psychologically safe.
- Promoting and celebrating apprenticeship and trade certification.
- Promoting the industry’s lifestyle benefits.
- Ensure outreach activities are welcoming and inclusive.
- Help to represent the boatbuilding and repair industry at events including trade shows.
- Advise the Executive Director of any current or anticipated concerns.
- Assist with periodic perception/awareness testing within target audiences.
Online Communications:
- Work with other Communications team members to implement the NSBA’s Social Media
Strategy, including maintaining a social media editorial / content calendar.
- Help develop engaging social media content that reflects the key NSBA objectives.
- Monitor social media, respond to simple inquiries, and escalate any controversial
engagement to a senior NSBA team member as needed.
- Monitor and provide summary data reports of social media activity.
Cross-Project Support:
Support other team members on projects where appropriate, such as:
- The development of industry-specific microcredentials and the development and promotion
of an Employer of Choice program (if funded).
- Help with survey data collection.
Administration:
- Maintain clear records of outreach activities, including participant statistics.
- Prepare and submit activity and financial reports to the Executive Director as required.
- Keep records of expenses and provide these to the bookkeeper if needed.
**Skills & Qualifications**
Required:
- Clean Criminal Record & Vulnerable Sector Check
- A degree in Communications, Public Relations, Education, or a related field, or an
equivalent combination of education and/or work experience; recent graduates and
those early in their careers are welcome to apply;
- Experience with hand and power tools, especially tools used for woodworking;
- A good awareness of and appreciation for the lived experiences of diverse people;
- Belief in the value and importance of the boatbuilding and repair industry for Nova
Scotia’s economy and heritage;
- Proficiency with Microsoft Word, Excel, PowerPoint, and G Suite including Gmail;
- Good written and verbal communication skills in English;
- Comfortable with public speaking and initiating contact with people by phone and
- Willing to sometimes work outside of normal working hours (see Working Conditions);
- A valid Canadian driver’s license and willingness to travel (see Working Conditions);
- Access to a vehicle for local outreach activities (local travel is compensated through
mileage; rental vehicles are used for longer trips);
- Willingness to increase knowledge and skills through formal and informal training;
- Good organizational skills, including the ability to organize work so other NSBA team
members can find information about a project/activity if the employee is unavailable;
- Ability to work well under pressure and manage time effectively;
- Ability to behave in a way that is ethical and aligns with NSBA values;
- A good attitude centered on working productively with others to achieve shared goals;
- Understanding of social media best practices and familiarity with social media
platforms.
Preferred:
- A basic understanding of apprenticeship and trade certification;
- Basic digital media skills including the ability to do simple graphic design usin
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