Content Creator

4 weeks ago

North York, Canada International Pool and Spa Centers Full time

International Pool and Spa Centers is the leading distributor, retail, and service provider of hot tubs, swimming pools, and recreational products in southern Ontario. We have 8 retail locations across Ontario, a fast-growing online business, and the largest fiberglass pool construction division in Ontario. We are a family-run and owned business that has been in operation for over 40 years.

We are currently looking for a **Content Creator/Social Media Manager** to join our dynamic & vibrant **Marketing **team in our **North York Head Office** location. If you are an energetic and ambitious individual looking for a progressive and rewarding career, and thrive in a fast-paced environment with tight deadlines, this is the perfect opportunity for you

**START DATE**: Immediately

**JOB TYPE**: Permanent, full-time

**LOCATION**: 4496 Chesswood Drive, North York.

**Job Purpose Summary**: Under the direction of the **E-Commerce Director, **the **Content Creator** will be responsible for planning, filming, and editing high quality content and video solutions for a diverse range of projects that captures the brand’s voice and engages target audiences on social platforms, websites, in digital advertising efforts and for internal needs.

**Key Duties and Responsibilities** include but are not limited to the following:

- Oversee the planning, production, and editing of videos for the E-commerce, Construction division as well as the retail stores.
- Develop and implement a comprehensive social media strategy aligned with business goals, focusing on performance metrics such as ROI, conversion rates, and customer acquisition.
- Produce product videos for both amazon and owned websites to help increase conversion
- Manage and optimize social media advertising campaigns (paid social) across platforms like Facebook, Instagram, TikTok, etc., to achieve specific performance goals.
- Work closely with other team members to develop creative concepts that drive results.
- Participate in developing creative strategy, brainstorming, and storyboarding for video projects.
- Create content in multiple formats for a variety of placements on various platforms.
- Conduct both on-site and off-site video and photo shoots.
- Stay informed about our industry trends and competitors' social media strategies to identify opportunities in which to improve upon.
- Interact with comments, DMs, and the community through our social media.

**Required** **Competencies & Qualifications**:

- Post-Secondary education in Digital Media, Video, Film Production or related field OR in lieu of degree, related job experience in video production and social media.
- Proficiency in using social media management tools and advertising platforms.
- Creative mindset with strong storytelling skills with a keen eye for detail, visual composition, and aesthetics.
- Experience creating content on Tiktok, Instagram, and Facebook.
- Experience with photography, editing, and video production.
- Capable of bridging marketing strategies with creative strategies using video advertising.
- Capable of managing projects from start to finish, overseeing project timelines and deadlines.
- Excellent communication skills and ability to effortlessly collaborate with others, both internally and externally.
- Ability to work independently and as part of a team.
- Ability to build strong working relationships across the organization
- Some experience in graphic design and photo editing.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Must be able to drive as this role requires regular travel from site-to-site.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- On-site parking

Schedule:

- Day shift

**Experience**:

- Marketing: 1 year (required)

Ability to Commute:

- North York, ON M3J 2B9 (required)

Work Location: In person

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