Communications & Media Relations Strategist

2 weeks ago

Vancouver, Canada B.C. College of Nurses and Midwives Full time

**Status**: Regular, Full-Time
**Number of Positions**: 1
**Work Location**:Hybrid (a combination of in-office and remote work)

**Salary**: $87,863 - $92,255 per annum

**Expected Start Date**: January 2024

**What you’ll be doing**

**Key responsibilities include**:

- Develops, implements, and evaluates communication strategies in support of BCCNM priorities.
- Contributes to BCCNM’s media relations and issues management efforts:

- Builds strong relationships with media; responds to inquiries and identifies opportunities for proactive outreach
- Coaches senior leaders for media interviews as needed
- Provides advice and messaging to leaders and internal clients on high-profile and/or sensitive matters
- Prepares briefing notes, key messages, and other materials in response to emerging issues to mitigate reputational risk and impact
- Coordinates with other team members to track media inquiries, maintain media contact list, and update messaging database
- Works with internal clients and legal counsel to respond to registrant complaints and FOI requests
- Contributes to the development of BCCNM’s crisis communications plan
- Works closely with key external partners (including media, government, employers, educators, associations, regulators, contractors, and others) to implement BCCNM programs and/or joint initiatives.
- Contributes to the development and implementation of BCCNM’s organizational Communication Plan and ensures that overall communications are clear, consistent, and in line with BCCNM’s brand and strategic objectives.
- In collaboration with clients, colleagues, and/or external partners, develops key messages, external announcements, website content, presentations, brochures, speaking notes, forms, templates, and occasionally multi-media content such as infographics and video.
- Participates in audience research initiatives; works with internal clients and the Digital Engagement Strategist to update website navigation, layout, and content with users in mind.
- Contributes to the development and/or enhancement of departmental policies and processes.
- Fosters and maintains a team and organizational culture that promotes mutual respect, teamwork, and service

**Your education & skills**
- Baccalaureate degree in communications, public relations, or journalism plus specialized training and/or experience.
- Five to seven years of progressively senior experience in communications and/or public relations, ideally with a media relations focus.
- Demonstrated experience in developing, executing, and measuring large-scale communications and project plans for complex organizations.
- Highly developed interpersonal skills, diplomacy, and political acuity. Adept at building relationships and exercising informal influence with internal and external partners, including media. Able to handle sensitive and confidential information with discretion.
- Demonstrated ability to provide strategic counsel to organizational leaders and internal clients: asking tactful, probing questions to confirm client goals; flagging risks and unintended consequences of decisions; and defining and validating communications approach, to deliver optimal outcomes.
- Able to work independently, juggle competing priorities, and proactively manage client and audience expectations.
- Superb critical-thinking and problem-solving skills.
- Thorough understanding of evolving media and social media landscape
- Superior understanding of communications principles and best practices.
- Exceptional researching, writing, editing, and proofreading skills.
- Strong working knowledge of Microsoft Office Suite of products.
- Experience with HTML, Adobe Creative Suite, SharePoint, and social media tools is an asset.
- Previous experience in a regulatory, healthcare, or public sector environment is an asset.

**How to Apply**

**Please note**: BCCNM is committed to providing a safe and healthy environment for all College staff. Any employee hired must be fully vaccinated against COVID-19 or must have a BCCNM approved exemption before beginning work for the College.

**About the BC College of Nurses & Midwives**

The British Columbia College of Nurses & Midwives (“BCCNM”) is the college empowered under the Health Professions Act to regulate the practice of all licensed practical nurses, nurse practitioners, registered midwives, registered nurses, and registered psychiatric nurses in British Columbia. Regulation helps to protect the public by ensuring that professional care or service received by the public is competent, ethical, and meets the standards that society views as acceptable.

**Experience**: Preferred
- 5 - 7 years: Senior experience in communications and/or public relations, ideally with a media relations focus.

**Education**: Required
- Bachelor's degree or better in Communication

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