Digital Marketing Specialist

2 weeks ago

Toronto, Canada Michael Garron Hospital Full time

POSITION OVERVIEW

Do you care about community health? Are you obsessed with creating user experiences that make an impact? Do you enjoy stopping thumbs and striking up conversation on social media?

We have an exciting opportunity for an individual looking to advance their career as Digital Media Specialist at Michael Garron Hospital Foundation.

Bringing demonstrated success with digital best practices, they will help advance the foundation’s online presence. Key to this will be developing and producing impactful donor-centric content that inspires generosity.

Join our dynamic team as we support Michael Garron Hospital in meeting the evolving needs of one of Canada’s most diverse communities.

Key responsibilities

Act as the in-house expert on all things digital and advise the foundation on tactics and best practices to develop its digital presence

Leverage digital properties and activate new strategies to engage existing and potential donors

Collaborate with internal stakeholders across all foundation teams to develop a content calendar for digital and social properties as well as on-site activations, such as the donor wall

Create and publish written and visual content to support marketing initiatives

Support creation, scheduling and implementation of paid digital ads and optimization efforts

Manage the foundation’s website and social media channels, in accordance with brand guidelines and accessibility standards

Customize sub-branded micro-sites and donation pages to drive engagement in support of events and other fundraising

Advise on and implement digital best practices for search engine optimization and search engine marketing

Track, analyze and report on key performance indicators, including website, social media and campaign analytics and conversions, using results to develop recommendations and inform program development and planning

Manage Drupal upgrade and serve as a key contact for developers

Work with external vendors to ensure on-time delivery to stated specifications

Education

College diploma or university degree in digital communications, marketing communications, journalism or equivalent combination of education and experience.

Experience/Qualifications

Three or more years of relevant experience in digital marketing, brand activation or fundraising

Proven success working with digital media, with a strong understanding of website technology, social media and user experience

Demonstrated ability to distil messaging to capture interest online

Current understanding of paid digital media landscape and experience creating, analyzing, reporting on and optimizing paid advertising campaigns on various platforms

Proficiency in data analytics with the ability to implement effective reporting on metrics that highlight trends, measure content performance and inform content development

Proficient in content management systems, such as Drupal

Working knowledge of HTML and CSS

Proficiency working with standard Office software in a Windows environment (I.e., Word, Excel, PowerPoint, Outlook, etc.)

Strong working knowledge of Canva

Experience using Adobe Creative Suite and working with brand guidelines

Familiarity with photography and basic video editing

Graphic design experience is an asset

A highly motivated individual who is comfortable taking initiative and accustomed to delivering high-quality content and materials in a high-pressure, deadline-driven workplace

Excellent organizational, project management, communications (verbal/written), interpersonal and creative problem-solving skills

Exceptional judgement that can be relied upon for sound strategic guidance, advice and counsel

Strong attention to detail and proofreading skills to ensure clean and engaging content

Previous experience in fundraising or a not-for-profit environment preferred

Good performance and attendance record required

All employees of Michael Garron Hospital (MGH), a division of Toronto East Health Network (TEHN) [formerly Toronto East General Hospital (TEGH)] agree to work within the legislated practices of the Occupational Health and Safety Act of Ontario

All employees of MGH are responsible to contribute to a transparent culture of patient and staff safety by adhering to and abiding by patient and staff safety policies and procedures set by MGH

About Michael Garron Hospital Foundation

Michael Garron Hospital Foundation engages our community and inspires investment in support of our hospital to make a lasting impact on the health and well-being of everyone in East Toronto. With our colleagues, hospital partners, volunteers, donors and the community we serve, we continually work to:
Channel our passion and pride to achieve excellence in everything we undertake

Set a high standard for ourselves and for our team

Be passionate champions of Michael Garron Hospital and philanthropy

Foster a respectful team environment that is committed to diversity and inclusion

Embrace our mission each a

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