Brand Activation Manager
1 month ago
Company Description
GURU is the world’s first natural energy drink - the organic, crap-free choice that delivers good taste and GOOD ENERGY to recharge your mind & body. Steering clear of anything artificial (ingredients & people), GURU opts for reliably-sourced, plant-based active ingredients that come from nature - Crafted to lift your physical & mental focus. This is the way we do it, through innovative and a unique approach.
GURU helps blaze new trails, reach new heights and discover your true nature.
Our mission is simple & bold. **Clean up the Energy Drink Industry.**
You have to be AUTHENTIC, you are encouraged to have an ENTREPRENEURIAL mind, you need to have the PASSION to follow the growth we have And, of course, everything is about GOOD ENERGY
They say growth and comfort zone do not coexistAnd at GURU we have chosen to grow.
If this speaks to you. Continue reading
Job Description*
The Role & Responsibilities*
The Brand Activation team is accountable for the overall strategy, planning and activation of partnerships, events, GURU university program and Trade Activation.
**Your main responsibilities as a Brand Activation Manager**
- Responsible for fully leveraging each sponsorship investment by developing yearly sponsorship plans, asset negotiation/valuation, on-site activation, content development in collaboration with the brand team, internal/external communication of sponsorships, advertising, plus post event reporting.
- Manage internal stakeholders to execute the sponsorship initiatives to promote brand, business, and products.
- Act as a corporate representative and key point of contact for-day-to day interactions with suppliers.
- Collaborate with the greater marketing team, other business divisions as brand marketing, creative & digital to develop activation strategies and event plans.
- Lead the development of creative briefs and event plans through flawless execution.
- Participate On-site to the activation of the programs and Events.
- Manage Trade Activation programs as needed.
- Accountable for budget development and management.
Qualifications*
The most important thing is personalitybut here are some points on experience and expertise we sought*:
- Bachelor’s in marketing or communication
- 6+ years of experience in the partnership, sponsorship & events sector
- 3+ years experience in managing a team
- Experience in managing Budget and timelines
- Cross functional experience
- Agency experience is an asset
- University program management is a big plus
- Experience in sport sponsorship
- Experience in negotiation with major partners
- Outstanding communication English & French (verbal & written)
Additional Information*
At GURU you receive more than just a paycheck: *
- Health Benefit
- Phone Allocation
- Corporate Bonus
- Insurance program
- Ongoing Training
- Free GURU
- GURU Swag Gear
- Fun events through the year
- An amazing team to work with
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