Staff Consultant, Data Science

7 days ago

Toronto, Canada Cardinal Path Full time

Company Description

Merkle Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Merkle Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do.

Merkle Cardinal Path is rapidly expanding its Google Marketing Platform strategy with our clients, including media strategy, activation, platform management, analytics, and managed services to deliver transformational outcomes.

**Job Description**:
"Remote Opportunity"

This position primarily supports the analysis of web analytics, mobile analytics, and marketing platform data. Experience with any of these tools is beneficial: Google Analytics, Adobe Analytics, Adobe Audience Manager, Google Campaign Manager, Google Display & Video 360, Salesforce Sales Cloud, Salesforce Marketing Cloud.

Synthesize business needs and create business/functional design documents which can be used to build analysis and data models
- Client-facing skills which will include providing quantitative analyses, recommendations and presentations to clients
- Assess data for validity and work on required data preparation with attention to detail and alignment to business requirements
- Translate data into analytical outputs that enables our clients to answer fundamental questions that are central to their business success.
- Develops, implements, and supports methodologies, standards, and tools for analysis and data science work.
- Partners with insights and analysis team leads from the Digital Intelligence team as well as Digital Marketing team within Cardinal Path to help deliver quality insights as required
- Build cooperative, productive relationships with clients and vendors by utilizing excellent communication skills, while also interacting effectively internally and externally.
- Participation and development of data science and analytic products while identifying key areas for improvement of products and services.
- Research, prototype, and explore future, non-standard analytics approaches that push the limits of current analysis output.

**Qualifications**:
**Minimum Qualifications**:

- Bachelor’s degree in a technical field of study (Applied Statistics, Business Analytics, Operations Research, Computer Science, or relevant quantitative field) with a minimum of 3 years’ experience as an Analyst / Data Scientist or a Master’s degree with a minimum of 2 years’ experience as an Analyst / Data Scientist
- Proficiency with classical statistical modelling methods and machine learning techniques to solve complex business problems
- Strong Python skills for model design and development
- Proficiency with SQL and an experience working with cloud environments
- Experience visualizing and presenting data and analytics findings
- Self-motivation, creativity and ability to work independently in meeting deadlines
- Exceptional written and verbal communication skills and is comfortable working with remote teams

**What will make you stand out**:

- Understanding of performance marketing metrics and channels
- Previous experience with web analytics tools such as Adobe Marketing Cloud, Google Analytics, etc.
- Previous experience with marketing and media analytics including database marketing techniques, digital attribution and media mix modelling
- Familiarity with analyzing data for digital marketing and ecommerce, as well as all other non-digital aspects of a business

Additional Information

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