E-commerce Manager

5 months ago

Red Deer, Canada Wei's Western Wear Full time

**WHO WE ARE**

Wei's Western Wear is a landmark in Red Deer, AB, having operated and led the western and workwear industry in Central Alberta since 1956. Selling top quality western, work, tack and casual wear, Wei's is the destination for all to visit in Central Alberta, and continually, online as they expand their digital presence.

**WHAT WE'RE LOOKING FOR**

**WHAT WE OFFER**

We are bringing a traditional business to the modern digital age, and this role offers you the creative freedom to stretch your multi-disciplinary limits. We’re a well-established business with modern ideals, with intelligent entrepreneurial management who is willing to take risks and invest into the future. You’ll have a large responsibility here with access to management input, and be a key player in the future of the company.

**Responsibilities**
- Responsible for managing the daily operations of our e-commerce business, including fulfilling orders, managing inventory, online customer service and digital marketing
- Liaise with various in-stroe departments to develop & enhance the online platform
- To check product photos, description artwork and quality control for online platform and listings
- Plan and execute e-commerce activities across all digital channels including promotion campaigns, content management and logistics arrangements
- Champion customer needs by identifying and analyzing customer preference, manage delivery logistics and post-purchase feedback for an excellent customer experience
- Develop and manage implementation plans to consolidate post-campaign / event reports and evaluate performance and key performance indicators to ensure objectives are achieved
- Oversee the marketing and promotion programs (including a future loyalty program), customer journey, advertising, campaigns and promotional material development for e-commerce platforms
- Work with internal departments and agencies on website enhancement and revamp for better customer experience
- Create and supervise online tagging and tracking policies across all markets
- Conduct data analysis to identify business opportunities; provide actionable insights
- Perform constant A/B and MVT testing on website content, layout, messaging, and user interface to improve overall web performance
- Provide insights and reports on the planning, coordination and execution of digital communications/campaigns
- Develop strategy and plan for basic CRM initiatives including but not limited to system integration, data management, customer acquisition, segmentation, retention and other campaigns

**Requirements**:

- Degree or Diploma holder in Marketing, information system, e-commerce or related disciplines
- With a minimum of 2 years’ experience in e-commerce, digital marketing and CRM
- Understanding of E-commerce, Logistics and Online Retail
- High-level degree of understanding of Shopify E-Commerce CMS (Content Management System) and web analytics tools is a must
- Self-motivated, good team player and willing to work under pressure
- Excellent interpersonal skills, independent, presentable, detail-oriented and tenacious

**Job Types**: Full-time, Permanent

**Salary**: $45,000.00-$75,000.00 per year

**Benefits**:

- Company car
- Company events
- Store discount

Schedule:

- 8 hour shift

**Education**:

- AEC / DEP or Skilled Trade Certificate (preferred)

Work Location: Hybrid remote in Red Deer, AB

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